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February 11, 2010 - Image 45

Resource type:
The Detroit Jewish News, 2010-02-11

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Brought To You By .. .

See Your Byline Here!

Next Issue:

The Detroit Jewish News with support from
the Stephen H. Schulman Millennium Fund of
the Jewish Federation of Metropolitan Detroit.
Expect three issues in 2010.

jewish@edu is written by Jewish college stu-
dents from Metro Detroit.You can submit stories,
photographs, art, reviews, opinion — all need
some Jewish component. kcohen@renmeclia.us

jewish@edu will be back with a full issue in
August, just before school starts. But the JN will
run college stories under the jewish@edu extra
banner as we get them. So, keep 'em coming!


ege students by college studen41-::

FEBRUARY 11, 2010 / 27 SHEVAT 5770


• •



Freshman Ari Berlin
and sophomore Lindsey
Wagner, both of West

CMU Hillel:

by Ilene Crane


jewish@edu is for you if you

are a Jewish college student
from Metro Detroit — no mat-
ter what school you attend or
where it might be.
jewish@edu is for you if
want to stay connected with
other Detroiters, with your
Jewish identity and with your
Your parents and grand-
parents might like it, too, but
really it's for college students
by college students because
you know what you like and
because it's good to share
what gets you excited and
what might make a difference.
Look for jewish@edu at
www.thejewishnews.com .

Ken Guten Cohen, executive editor

Mount Pleasant

A year ago, if you had asked
a Jewish student at Central
Michigan University in Mount
Pleasant if they were involved
in Hillel, they would have
replied, "What Hillel?" Happily,
this is changing.
In the fall of 2009, CMU
Hillel was energized through
the combined efforts of
Michigan State University Hillel
and a small, but dedicated
group of Jewish students.
We are a motivated group
planning events including
bowling, Israeli culture nights
and a Chanukah dinner.
We have high hopes and
plans for the future growth of
our Hillel. By reaching out to
Jewish students, we're expand-
ing our circle and making a
name for Hillel at CMU.
Hillel members also took
part in a statewide Hillel
Leaders Retreat in January
where we learned about
leadership, engagement and
programming. These skills will
help CMU Hillel bloom.
Our board also will recruit
Jewish CMU students for a
summer Taglit-Birthright Israel
trip that will give them amaz-
ing experiences.
While we still have a lot of
work to do to, the members
of CMU Hillel are enthusias-
tic. We are setting goals and
working to create a vibrant
and ever-growing Hillel on our
campus. @

Ilene Crane is a CMU sophomore
from Farmington Hills.

Israeli's Video
Goes Viral

by Kale Davidoff

East Lansing

Adam Duke, left. uses technology to check the energy efficiency of a home's door.
Jacob Smith takes a reading on a thermal camera. Their business is energy audits.

Environmental Concern

Best friends go green with energy consulting firm.

by Zack Colman

East Lansing

here most people would see a burning
house, Adam Duke saw opportunity. When
he heard his family home in Waterford
had been reduced to smoldering ashes
in August 2006 — just days before starting school at
Michigan State University in East Lansing — Duke's busi-
ness-oriented mind already was ticking.
He now had the chance to build a truly green, energy-
efficient home.
"In retrospect, it's probably the best thing to ever happen
to me," he said half-jokingly, adding his family's winter gas
bill now is about $200 monthly. "I told my parents I really,
really wanted a green house, which, in 2006, wasn't a buzz
word; people weren't really doing that kind of thing."
Now Duke and lifelong friend Jacob Smith, in the
Ross School of Business at the University of Michigan
in Ann Arbor, have partnered to create Go Green Energy
Consulting in an attempt to change buzz words into real-


life results — and keep college graduates in Michigan.
"I loved growing up here," Duke said. "I don't think
there's any better place. And it really bothers me that I
have to see my friends move away because they have noth-
ing to do."
The pair want to bring fresh life to a stale industry with
their energy consulting firm, emphasizing that younger
generations have more reason to cure the world's ailments.
The company initially will perform energy audits — a four-
step process — and recommend where people can save the
most money by upgrading certain elements of their home.
They hope people will realize that by purely offering a
service — not products, like many other auditors — Go
Green Energy Consulting simply cares about advancing the
green movement and Michigan.
"It may sound corny, but tikkun olain (healing the world)
is a tenet of Judaism that motivates us," Smith said. "This
is a business opportunity, but we view this as our duty to

Environmental Concern on page JE2

Israeli singer/songwriter Oren
Lavie has stunned the viral
video world
with his
music video
for his
song, "Her
mesmerizing song is comple-
mented with an equally
mesmerizing video. It features
Lavie and Israeli model/actress
Shir Shomron in a stop-motion
fantasy that takes them on a
long journey — all in bed.
With help from animators
and filmmakers Yuval and
Merav Nathan and photogra-
pher Eyal Landesman, Lavie
uses more than 3,000 photos
to create a flawless stop-
motion video that will have
you watching it over and over
and over again.
You can watch it by search-
ing Youtube or going to Oren
Lavie's myspace page: www.
myspace.com/orenlavie . @

Kale Davidoff of West Bloomfield
is a sophomore at Michigan State
University in East Lansing.

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