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Up t0$4500 CASH FOR CLUNKERS 2009 9-5 4 Door Sedan Aero SAAB CERTIFIED PRE-OWNED HEADQUARTERS Over 100 Available 94, 9-3 Aero, 9-5 & 6 year! 100,000 mile warranty — Exclusive Valet Service — Experience Your New Vehicle At Your Home or Officel BORN FROM JETS SAAB Star Roadside Assistance • Anti-Corrosion warranty ■ SAAB PEP Headquarters N, SAAB Of TROY Of Lakeside 1819 Maplelawn Between Crooks & Coolidge In The Troy Motor Mall 19077 Hall Rd. Macomb, MI 48044 M-59 & Romeo Plank Rd. saaboftroy.com saaboflakeside.com 888.318.7777 ■ LEASE BUY 888.718.9907 (2) Buy price on 9-7x is based on 84 months with 10% down. (3) Plus tax, title, plates, dest. and doe tee. Must be GMS. All rebates to dealer. 52,999 due at signing. Lease on 9-3 and 9-5 based on 48 mths. Must be coming out current lease of any make or model that expires no later than October 31, 2009. Prices subject to change based on GM and/or Saab programs. See dealer for details. (4) Hwy apa. Programs subject to change based , 0,2 1523390 manufacturers incentives. Expires 8/19/09 Quick Clean 31519 W. 13 Mile Rd.,Farmington Hills l3 Mile + Orchard Lake in Westbrooke Shopping Center 13 Mile Rd • Dry Cleaning...Regularly $2.50 (sweaters, pants, plain only) Now for a short time.... $2 . 25 with ad only et $5.75 • Men's Suit • Shirts on Hangers .990 (NO LIMIT) • Laundry Services Available 248-489-0953 1466290 Keep your company top of mind with our readers. ADVERTISE WITH US! CALL 248.351.5107 Visit theJEW1SHNEWS.corri 24 August 20 2009 n 1865, the Civil War ended; President Lincoln was assas- sinated; the Swedish Red Cross was founded in Stockholm; the Union Pacific Railroad reached Kansas City, and Naomi Frenkel's great-grandfather Reubin Stone began selling eyeglasses in Syracuse, N.Y. Following in his footsteps, his two sons, Sol and Lou, became optome- trists. Frenkel's father, Morrie Hoffman, became an optician and moved with his young wife to Detroit in the 1940s. In April 1952, Morrie struck out on his own and opened Admiral Optical on the second floor of the Griswold Building at Griswold and State. Nowadays, Frenkel's brother, Dr. Larry Hoffman, is an ophthalmologist. Following in that long line of eye- care providers, Frenkel began work- ing and training at her father's optical business when she was only 14. She continued working there part-time long after getting married and having children. In August of 2000, after a career in education, Frenkel opened Admiral Optical in a 1,500-square-foot space at 4827 Haggerty Road at the Westwind Village Shoppes in West Bloomfield. She occasionally has part-time employees. Dr. Howard Crane, an optometrist, sees patients at her office one day per week. According to the Bureau of Labor Statistics, U.S. Department of Labor, dispensing opticians held about 66,000 jobs in 2006, of which, only 11 percent were self-employed and ran their own businesses. One-third worked in optometrist's offices and another third worked in health and personal care stores, including opti- cal goods stores. Many of these stores offer one-stop shopping. The remain- ing number worked in other areas, including offices of physicians and primary ophthalmologists who sell glasses directly to patients. The need for opticians is expected to rise 9 percent by 2016 as the Boomer population ages and demand for corrective lenses increases; but Naomi Frenkel the occupation will remain relatively small. Affecting the need for optician services is the increasing use of laser surgery to correct vision problems. Although the surgery remains rela- tively more expensive than eyewear, patients who successfully undergo this surgery may not require glasses or contact lenses for several years. Also affecting the industry is new technology, which allows people with minimal training to perform the measurements needed to fit glasses. That allows dispensing opticians to work faster, limiting the need for more workers. No license is needed in Michigan to be an optician. "I have been training in this field basically my entire life and still find that I learn new things as new technologies become available," says Frenkel. "I work closely with optom- etrists and ophthalmologists to make sure patients receive the correct eye- glasses." As none of her children or younger relatives has gone into the business, this may be the end of a 154-year his- tory of her family's involvement in the eye-care field. ❑ Admiral Optical's Web site is www. admiraloptical.com . Franklin Dohanyos operates Oakland County-based Franklin Publicity Inc.