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24
August 20 2009
n 1865, the Civil War ended;
President Lincoln was assas-
sinated; the Swedish Red Cross
was founded in Stockholm; the Union
Pacific Railroad reached Kansas City,
and Naomi Frenkel's great-grandfather
Reubin Stone began selling eyeglasses
in Syracuse, N.Y.
Following in his footsteps, his two
sons, Sol and Lou, became optome-
trists. Frenkel's father, Morrie Hoffman,
became an optician and moved with
his young wife to Detroit in the 1940s.
In April 1952, Morrie struck out on
his own and opened Admiral Optical
on the second floor of the Griswold
Building at Griswold and State.
Nowadays, Frenkel's brother, Dr.
Larry Hoffman, is an ophthalmologist.
Following in that long line of eye-
care providers, Frenkel began work-
ing and training at her father's optical
business when she was only 14. She
continued working there part-time
long after getting married and having
children.
In August of 2000, after a career in
education, Frenkel opened Admiral
Optical in a 1,500-square-foot
space at 4827 Haggerty Road at the
Westwind Village Shoppes in West
Bloomfield. She occasionally has
part-time employees. Dr. Howard
Crane, an optometrist, sees patients
at her office one day per week.
According to the Bureau of Labor
Statistics, U.S. Department of Labor,
dispensing opticians held about
66,000 jobs in 2006, of which, only
11 percent were self-employed and
ran their own businesses. One-third
worked in optometrist's offices and
another third worked in health and
personal care stores, including opti-
cal goods stores. Many of these stores
offer one-stop shopping. The remain-
ing number worked in other areas,
including offices of physicians and
primary ophthalmologists who sell
glasses directly to patients.
The need for opticians is expected
to rise 9 percent by 2016 as the
Boomer population ages and demand
for corrective lenses increases; but
Naomi Frenkel
the occupation will remain relatively
small. Affecting the need for optician
services is the increasing use of laser
surgery to correct vision problems.
Although the surgery remains rela-
tively more expensive than eyewear,
patients who successfully undergo
this surgery may not require glasses
or contact lenses for several years.
Also affecting the industry is new
technology, which allows people with
minimal training to perform the
measurements needed to fit glasses.
That allows dispensing opticians to
work faster, limiting the need for
more workers. No license is needed in
Michigan to be an optician.
"I have been training in this field
basically my entire life and still
find that I learn new things as new
technologies become available," says
Frenkel. "I work closely with optom-
etrists and ophthalmologists to make
sure patients receive the correct eye-
glasses."
As none of her children or younger
relatives has gone into the business,
this may be the end of a 154-year his-
tory of her family's involvement in the
eye-care field.
❑
Admiral Optical's Web site is www.
admiraloptical.com . Franklin Dohanyos
operates Oakland County-based Franklin
Publicity Inc.