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August 13, 2009 - Image 27

Resource type:
The Detroit Jewish News, 2009-08-13

Disclaimer: Computer generated plain text may have errors. Read more about this.


ogh a4nhancth

gg -

The Syndrome Of
The Buggy Whip

I s your business like a typewrit-
er? Could it be today's buggy-
whip industry?
If you send carbon-paper

First, be open-minded and go
at it with a healthy attitude. If you
run your own construction firm
invoices through the mail to cus-
and have failed to get
tomers or prepare sales
bids on jobs, you might
receipts with a pen, your
consider applying for a
business could very well be
construction position in
at risk of following the path
a larger corporation and
of the typewriter.
then winding down your
A buggy whip is today's
universal symbol for any-
If you have been mak-
thing hopelessly outmoded.
ing your living selling fax
It is literally the horsewhip
machines, carbon-paper
used by carriage drivers
invoices and sales slips,
Robe rt Sher
before the invention of
your business is doomed
automobiles caused the
Colu mnist
to fail. Today's business
product to be virtually
climate requires a computer to do
useless. The buggy whip has simi-
just about all administrative work.
larities to the typewriter, which was
You can even fax using a special e-
the most significant business tool
mail program on your computer.
from the late 19th century through
You are already a salesperson.
the 1980s before it was replaced by
Be proactive. Why don't you find a
the personal computer.
new, more current product to rep —
While I can't say which business-
like the latest and greatest project
es will survive and which ones will
management software or backup
fail, I can see the writing on the wall
data storage systems for desktops
in many industries, among them our

community's longtime lifeblood, the
automotive manufacturing industry.
You certainly don't need me to
tell you that every person and every
business in this area and elsewhere
is impacted by what happens in this
very industry; however, I can con-
tinue to encourage you to get out
and network and reiterate why it is
important to continually seek new

I can remind you to let people
know what you can do for them,
to stay positive and to help oth-
ers whenever you can. There is still
plenty of opportunity. You need to
find it.
In my coaching practice, I help

business executives navigate the
complicated mazes they face every

day in the business world. I help
family businesses transition from
one generation to the next. I try
to share what I've learned in my

coaching practice to help you focus
on your goals and also to continu-
ously improve the quality of your
work, productivity and relationships.
Today, I will try to give you some
advice you can use to develop

plans and stay ahead of the game

Cotatiute a
67-years thaditioR!

and avoid the next buggy whip

and laptops?
Take a cue from my son, Michael,
an associate real estate broker,
whose business began to soften
several years ago when residential
home sales plummeted. Instead of
waiting it out or whining about the
bad market, he did some research
to figure out how to put his skills to

better use.
After taking a class on short
sales, Michael began specializing in

this type of real estate and now has
a reputation for being very success-
ful doing short sales.
Remember, do what it takes to
avoid the next buggy whip industry,
whatever it may be. It is never too
late for innovation. It is never too
late to be part of the solution, not
the problem. There is great oppor-
tunity in this bad economy. Your job
is to find it, embrace it and make it

work for you.

Wish family and friends and the entire
Jewish community a Happy New Year!


24q351 5107

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For private party advertising only. Businesses are not eligible.




May the coming year be tilled with
health and happiness for all our family and friends.
L'Shanah Tovah!

Ad Deadline: Sept. 9, 2009

Published: Sept. 17, 2009

- name —



't It


May the coming year be filled
with health, happiness and prosperity
for all our family and friends.

May the New Year bring to all
our friends and family health, joy,
prosperity and everything good in life.


— name —

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Personal Check Enclosed


Exp. Date



Please Circle Ad Desired:

#1 - $65 — #2 - $95 — #3 - $115

Please fill out this form completely and send with your check or charge card information to:

Robert Sher, CPA, is a certified executive

coach. He is former CFO and partner for

Schostak Brothers & Company, Livonia.

His e-mail address is: info@bobsher.com .

iN Rosh Hashanah Greetings 2009

29200 Northwestern Hwy. Suite 110
Southfield, MI 48034

or fax to: 248.304.0049

August 13 - 2009


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