BUSINESS & PROFESSIONAL
career coach
The Reset Button
p
road, but we will see a lot
No one could have predicted it would
of growth and a great deal
of new opportunity in the
face of adversity.
have become the largest search engine
in the world, let alone a common verb.
erhaps GE Chairman and
that really helped propel the eco-
CEO Jeff Immelt said it
best this past February in a
poignant five-page letter to
nomic engine for a long period of
time. He's right about resetting
without credit expansion being
Soon we will all be read-
ing newspapers on our
shareholders. "I believe we are going
through more than a cycle," he wrote
the propellant for the economy."
Immelt and Buffett are onto
in the 2008 Annual Report. The global
something real. While it may be
and magazines on Kindles,
hosting reunions online on
Facebook and getting 24-7
economy, and capitalism, will be 'reset'
in several important ways."
Wherever we turn, this phrase coined
scary to think about a future in
which nothing will ever be the
way it was, we must consider Immelt's
by Immelt continues to pop up. It's
message. As a nation, we have lost
sight of a few things. Our zest for inno-
a way to use windmills, solar-power and
other types of power plants in our every-
day lives. Just like the cartoon charac-
vation made us great and we've put
that on the back burner.
ters lived in the futuristic TV show The
Jetsons, we won't be able to leave home
been the subject of interview prompts,
talked about on blogs and Internet
chat rooms and has made its way to
the board room in business meetings.
Ro bert Sher
Co Iumnist
The future is exciting if you want to
stay in front of the parade. To get there,
Twitter news updates on
our cellphones. We will find
network, over-deliver on your prom-
ises, keep up with the changes and get
things done. Only then will you survive
in the downturn and keep working
while we wait for the world to reset.
Are you prepared for reset? Pause
for a minute, then hit reset, and you will
be ready to jump to restart.
without being wired to our tech toys.
No matter what transpires, we will
Why? Quite simply, it just makes sense.
I first heard it on NBC's Dateline when
to take a long time to see any real
changes from the economic stimulus
Tom Brokaw asked business legend
Warren Buffett if he agreed with the
package. We have to be patient and
we must seek out new opportunities in
summation that we are in reset mode.
We have lived in one way in one type
of economy and we're now deleverag-
a reset world. So while we are waiting,
let's focus on the future and find ways
to adjust to the evolving landscape.
"We're gonna have to live without the
same impetus from credit expansion
growth markets and healthcare. We just
need to reset our thinking, be innova-
tive and hunt for opportunity.
laptop computers, books
All the experts predict it is going
ing that economy," Buffett told Brokaw.
For you, the prospects are endless
in the areas of clean energy, emerging
Change is not a bad thing. The world
is not coming to an end. There may not
be three cars in every garage down the
always need services and we will
always need innovation. Bill Gates
started Microsoft while he was in col-
Robert Sher, CPA, is a Certified Executive and
Business Coach and former CFO and partner
for Schostak Brothers & Company, Southfield.
lege. Now he is one of the most influ-
He has been a delegate from the Michigan
ential individuals in the world. Google
was just a concept when it began as
Association of Certified Public Accountants
to the National Future Forum, working on
a start up not too long ago and it has
changed the way we search for every-
thing, but who knew that at the time?
the CPA "Vision" Project. He serves on the
boards of numerous organizations. His e-mail
address is: info@bobshercom.
Choose the right
tools for the task
at hand.
You can borrow
our toolbox.
okv-
I
(
- ---y
44%
00
k. „,e Ok.:1
r1 01#
A0ZZA.7
-
4 ,,
dbav y
'4'6 %
fifty, tit.
'''" %/24..
'
MELLEN, SMITH S PIVOZ PLC
Certified Public Accountants
Serving our community for 37 years
30600 Telegraph Rd. I Suite 1131
Bingham Farms, MI 48025-4531 1
S
./A
r
'4170
du e e),o.
20
0 -
./ ov,
s
ve-c‘ v:kve
•
x kef1/ ‘ 4 °‘
k-o ■
„Ick- e„=
‘"
cV o bey
61,0
V o- wyes.
Nve-
t;k ■
O ■
akw
O v. e—
I
-vZ ve
„ .--- vv,"
eve s ok
ow'
1
esk,
-
aka— V■k-cr
sv,'oeck- yov,
Robert E. Mellen, CPA
Michael A. Pivoz, CPA
Mark L. Smith, CPA
Jeffry A. Campeau, CPA, ABV
Peijin Harrison, CPA
Lori A. Wigler, CPA, CFE
Gerald A. Kirschner, CPA
Lynne E. McKelvey, CPA
Elizabeth M. Pietrangelo, CPA
Jason L. Pivoz, CPA
Dennis A. Reef, CPA
Kevin S. Terry, CPA
1472440
A34 April 9 • 2009