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YouTube lingo. He also recommends
cross-promoting to other Web sites
— he posts to Funny Or Die, Gawker and
Defamer. An organization can send its
videos to like-minded Web sites such as
political, social action or Jewish.
What makes a good YouTube video?
"Simplicity is the mantra — you
don't get anyone's eyeballs for more
than three minutes:' Kutner said. "It has
to have some sizzle or a star or some-
thing sexy" — for example, parodying
something well known, as he has in
his Jewish-themed spoofs of Mad Men,
Juno and Jewish Girls Gone Wild.
Essential ingredients are a catchy

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ere are nine popular Passover
videos: many animated, many
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A funny acoustic guitar song
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A Pesach/Passover Video, Matt
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Old-School.
MTV-style hip-hop video showing
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• Matzah: hip hop fo' Hebrews.
Smooth-E (comedian Eric
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Slick, animated hip-hop kid sings
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• Matza Ball Rap.
D' Dog Dorf for Giving Tree
Productions, a marketing com-
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Grainy parody of Sir Mix-A Lot's
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• Who Let the Jews Out.
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title, good thumbnail (the still picture)
and a controversial or timely subject,
Kaplan said. For example, his company's
video Writer's Strike Gets Violent came
out within days of the 2007 strike.
While it only received about 100,000
hits, Kaplan said, 80 percent were in
Hollywood. And that's an important
lesson Jewish organizations can use:
Videos can appeal to a niche market.
The Great Schlep, the edgy Sarah
Silverman video, was aimed at urging
younger Jews to convince their grand-
parents to vote for Barack Obama.
"The goal was to get people talking
about it:' Dorf said. E

ti

Schlepping Through the Alps.
Animated greeting card Pharaoh
sings to "Who Let the Dogs Out."
• Get Down Moses!
Taglit Birthright hired Brendon
Walker (of "Chinese Food on
Christmas" fame).
Ancient Moses gets fired from his
modern-day job and goes to the
streets to part hair, rap and sing.
• Matzah Man.
American Comedy Network. Kid-
friendly animated dancing mat-
zahs to the tune of "Macho Man."
• Getting There is Half the Fun.
Stephen and Joel Levinson for
Nextbook's "God & Co." series of
modern interpretations of Bible
stories (some profanity).
• Happy Passover!
Unleashed TV. A Family Guy
type animated sketch in which a
Hollywood agent invites a talking
dog to dinnner.
• The Matzah Challenge.
Video Jew Jay Firestone for the
Jewish Journal of Greater Los
Angeles. A fake news story on
the tasting of five matzahs. ❑

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