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April 09, 2009 - Image 28

Resource type:
The Detroit Jewish News, 2009-04-09

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YouTube from page A26

YouTube lingo. He also recommends
cross-promoting to other Web sites
— he posts to Funny Or Die, Gawker and
Defamer. An organization can send its
videos to like-minded Web sites such as
political, social action or Jewish.
What makes a good YouTube video?
"Simplicity is the mantra — you
don't get anyone's eyeballs for more
than three minutes:' Kutner said. "It has
to have some sizzle or a star or some-
thing sexy" — for example, parodying
something well known, as he has in
his Jewish-themed spoofs of Mad Men,
Juno and Jewish Girls Gone Wild.
Essential ingredients are a catchy

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ere are nine popular Passover
videos: many animated, many
musical, not all kid-appropriate.
• 20 Things to Do With Matzah,
Michelle Citrin and William Levin.
A funny acoustic guitar song
about using leftover matzah.
• Moses Rap.
A Pesach/Passover Video, Matt
Bar Beat and Music Production
MTV-style hip-hop video showing
recording of the song mixed with
Passover's 10 plagues.
• Matzah: hip hop fo' Hebrews.
Smooth-E (comedian Eric
Schwartz) of "Crank That Kosha
Boy" fame, produced by Jib-Jab.
Slick, animated hip-hop kid sings
about matzah.
• Matza Ball Rap.
D' Dog Dorf for Giving Tree
Productions, a marketing com-
pany for Jewish nonprofits.
Grainy parody of Sir Mix-A Lot's
"Baby Got Back."
• Who Let the Jews Out.
Sam Apple, for his book

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It Doesn't Have To Cost A Fortune...Oniy Look Like

title, good thumbnail (the still picture)
and a controversial or timely subject,
Kaplan said. For example, his company's
video Writer's Strike Gets Violent came
out within days of the 2007 strike.
While it only received about 100,000
hits, Kaplan said, 80 percent were in
Hollywood. And that's an important
lesson Jewish organizations can use:
Videos can appeal to a niche market.
The Great Schlep, the edgy Sarah
Silverman video, was aimed at urging
younger Jews to convince their grand-
parents to vote for Barack Obama.
"The goal was to get people talking
about it:' Dorf said. E


Schlepping Through the Alps.
Animated greeting card Pharaoh
sings to "Who Let the Dogs Out."
• Get Down Moses!
Taglit Birthright hired Brendon
Walker (of "Chinese Food on
Christmas" fame).
Ancient Moses gets fired from his
modern-day job and goes to the
streets to part hair, rap and sing.
• Matzah Man.
American Comedy Network. Kid-
friendly animated dancing mat-
zahs to the tune of "Macho Man."
• Getting There is Half the Fun.
Stephen and Joel Levinson for
Nextbook's "God & Co." series of
modern interpretations of Bible
stories (some profanity).
• Happy Passover!
Unleashed TV. A Family Guy
type animated sketch in which a
Hollywood agent invites a talking
dog to dinnner.
• The Matzah Challenge.
Video Jew Jay Firestone for the
Jewish Journal of Greater Los
Angeles. A fake news story on
the tasting of five matzahs. ❑



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