(Thoughts A Time To Innovate New York/JTA p rofessor Jonathan Sarna recently wrote an article titled "Lessons from the Past:' encouraging the Jewish community to hold onto its core values in spite of the current economic downturn. He recommended maintaining our emphasis on innovation and creativity, re-engaging smaller donors and increas- ing transparency within our organizations. Gary Wexler commented that if Michael Steinhardt, the mega-philanthropist, had put forth the recommendations, "by now the BlackBerrys, e-mails, instant mes- sages, phones and blogs would have been buzzing, the committee meetings set, the professionals sent scurrying and the com- munal electricity popping:' While I am not Michael Steinhardt, I believe that Sarna's message is an impor- tant one. Based on my own experience serving the Jewish community, one of Judaism's greatest strengths is its ability to evolve to fit the needs of its diverse community. The Jewish community must not lose sight of this core value simply because the stock market has fallen. Judaism has always been a tradi- tion of multiple perspectives. Historically, it has been said that the Torah has 70 faces. Today, with countless ways to define oneself as Jewish, the number of Jewish perspectives has multiplied exponentially. With the evolving face of America at large, it is no sur- prise that the Jewish communi- ty also has ever corresponding, shifting needs. Talented, inno- vative individuals have stepped up by creating organizations and projects, and pushing a culture of change that serves these evolv- ing needs. For example, when Hillel was no longer relevant for students on college campus, Richard Joel revitalized and re- branded Hillel, re-conceptualizing the role it could play for students on campus; Joel's vision for Hillel was the reason I signed onto the leadership of Hillel. When traditional synagogue com- munities were not meeting the changing needs of young professionals seeking a place of worship and community, leaders such as Rabbi Elie Kaunfer, Rabbi Rachel Nussbaum and many others around the country created open and inclusive inde- Appealing To New York City/JTA O ver the past 15 years, we have wit- nessed the phenomenal growth of independent minyanim. Today, there are more than 80 that are not affiliated with any movement. But many of their members grew up in the Conservative movement, went to Camp Ramah, were active in United Synagogue Youth and studied at Solomon Schechter day schools. Some of the minyanim, in fact, are led by Conservative rabbis. Although some of their religious services may seem to be different from those in United Synagogue congregations, they gener- ally are Conservative Jewish services attended by Conservative Jews — outside a Conservative synagogue. To compound the challenge, many of the more committed people who were inspired by our movement have chosen to identify with Orthodox congregations, not because of the ideology but because they seek others who share their commit- A42 March 26 2 2009 pendent minyanim serving as community centers of prayer, education, social action and culture for contemporary Jews. As I write in my recent book, Hope, Not Fear, many Jewish leaders have bemoaned the phenomena of younger Jews not joining traditional Jewish institutions as a sign of decline in North American Jewish life. The fact that young Jews are not affiliating in the "traditional" way indicates there is something wrong with our institutions, not that there is something wrong with our youth. We have to let go of the old ways of defining what it means to be an "involved Jew" and begin to look to the kind of involvement that today's Jews are seeking. Innovation has the power to bring about hope and renaissance within the Jewish community. New ideas infuse life into the Jewish community and empower Jews of all ages to become personally invested in Judaism. It does not take an established organization or a reputable name to come up with a unique and relevant Jewish initiative. In fact, smaller start-up organi- zations are often better equipped to inti- mately reach local, niche communities in a way that larger organizations cannot. Within the last 10 years, more than 300 Jewish organizations have been created to serve what they see as unmet needs with- in the Jewish community. Despite their diverse agendas, it is inspiring to see all of these organizations working to make the Jewish community a better place. Together, these organizations serve the multiple per- spectives of our unique Jewish community and each represents an important piece of our collective Jewish identity. The diverse needs of Jewish commu- nity will continue to evolve in the future, regardless of the state of the economy. While it is important for those in the posi- tion of influence, like Michael Steinhardt and I, to encourage innovation, it is up to all of us, as members of the Jewish com- munity, to make sure that these creative leaders have the support they need to be successful. We need to make sure that the bleak economic forecast doesn't diminish our optimism for a bright future within the Jewish community. ❑ Edgar M. Bronfman is president of the Samuel Bronfman Foundation. Young People ment to the very ideals that we say we hold dear. They bought into what we said we stand for — but they do not find it in our synagogues. So they seek elsewhere. This movement did not hap- pen by chance. As Rabbi Jack Shechter discussed in "From Conservative to Orthodox — and Back?" (Conservative Judaism, Winter 2008/2009), these people made concrete decisions to live the Judaism that we inspired them to live — outside Conservative Judaism. They live precisely as we told them to, but paradoxi- cally they practice their Judaism outside our movement. They perceive that there is no place for them and their Judaism in the Conservative synagogue. If we want to grow in numbers and strength, if we want to inspire passion and commitment, we have to welcome those Jews who live our values and ideology out- side of our synagogues to do it inside our synagogues instead. We often juxtapose the words "congregation" and "synagogue" as if they were synonymous, but they are not. A synagogue is a building. In Jewish life, a congregation is a community of people that uses the synagogue for prayer, study and social engagement. Usually the synagogue is home to only one congregation. But what would happen if we were to expand our thinking to inspire synagogue leaders to accept alternative congregations that live within Conservative values and Halachah to share a single synagogue home and in so doing enhance themselves and Conservative Judaism? Let us invite individuals or groups of whatever size who want to practice Conservative Judaism differently than we do (as long as it is done within the fences of Halachah) to do it in our synagogues. Let us convey this message: We invite you to be part of our synagogue. We understand that there are aspects of our approach with which you don't feel comfortable. We welcome you to our com- munity and we'll find a way for us to live together, under one roof. And then we have to be willing to engage in dialogue. We must be open to the conversation, and perhaps to neces- sary compromise. Yes, there are financial implications. Yes, there may be a diversity of style. But discus- sion, compromise and openness can help not only our partners but also us to grow. The time has come to realize our poten- tial to influence and inspire Jews with our meaningful approach to Judaism. But to do that, the pluralism bound by Halachah that engages us must exist not only between synagogues and congregations but within them as well. ❑ Rabbi Jerome Epstein is executive vice presi- dent of the United Synagogue of Conservative Judaism.