What's "hot" in this year's ski
equipment? The bitter cold has
made heated boots and hand warm-
of-state bring the revenue back to
Michigan." The Web sites are among
the top 100 as selected by Internet
ers even more popular," said Erni.
But we also sell the new Tactic cam-
Magazine.
To give his sales staff firsthand
era, mounted in the skier's helmet,
experience, Kopitz takes 30 of them
that allows them to take 'home mov-
ies' of their family simply by aiming
to northern Michigan each year for
a "Test Fest" to test and preview the
their head the right way, instead of
upcoming season's latest innovations
trying to balance a camera and ski
poles in their hands."
in winter sports equipment. More
than 1,000 of their video testimonials
have been posted on the Skis.com
Staff Focus
To oversee his skiing enterprises,
Kopitz has an office in Bloomfield
Web site for prospective customers
to view.
The "Test Fest" gives Kopitz
Hills with a large staff, dominated by
his wholesale division, which sells
another opportunity to maintain his
personal skiing prowess. He also
mainly to other stores, and the Web
practices while on business trips to
site operation, both managed by
Greg Glickfeld of West Bloomfield.
"Our Internet business has got-
western states with famous ski areas,
and while on an annual men-only ski
trip with a dozen pals.
ten so big that it requires 40 people
alone to design and keep the Web
"And I've come full circle with the
family ski trips. I'm the one who now
sites up to date, send out the
takes the family on ski vacations.
merchandise, and so forth," said
Kopitz. "In fact, the Web sites and
"The trick to keeping my wife and
kids interested in skiing is to make
our wholesale group now comprise
sure they're as warm and comfortable
almost 75 percent of our total busi-
ness. We still help the state's econo-
as possible. A skier can spend any-
where from $300 to $2,000 on attire."
my in this respect because our sales
"For me, there's nothing better
than 18 inches of powder."
to stores and other customers out-
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he Council Thrift Shop, with
in foster care; funds Safe Place, a
locations in Royal Oak and
Berkley, is celebrating its
shelter for battered women; prints
and distributes Teen Yellow Pages,
a resource for young people who
75th birthday this year.
The two stores are run by vol-
unteers from the National Council
of Jewish Women, Greater Detroit
need help; and funds and distributes
kosher Meals on Wheels.
The organization was instrumental
Section and a few paid staff mem-
bers. They process and sell new and
gently used clothing for men, women
in founding Southfield-based Orchard
Children's Services, and recently built
a barrier-free playground where all
and children, along with accessories,
household goods and small appli-
ances.
children — including those with men-
tal and physical disabilities — can
play safely.
"We were the original recyclers,"
said Sandy Weitz of Huntington
The thrift shop has been the major
funding source for NCJW/GDS pro-
grams.
Woods, one of three Thrift Shop co-
chairs.
"Over the past 75 years, we've
provided an enormous service to the
community on several levels. People
can donate quality clothing and
housewares, and receive tax deduc-
Spring previews are 10 a.m.-4
p.m. Sunday, March 8, at the Berkley
store, 3297 W. 12 Mile Road, (248)
548-6664; and 10 a.m.-4 p.m.
Sunday, March 15, in Royal Oak,
1221 E. Lincoln, (248) 542-2600.
tions for them. Then others have the
opportunity to purchase them for a
very reasonable price."
For more information, see
www.ncjwgds.org .
NCJW/GDS provides books, back-
packs and school supplies to needy
Thrift Shop events and online cou-
pons, send your e-mail address to
Weitzman@ncjwgds.org .
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A29