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On His Own from page A25

State University, paved the way for him
to pursue his later entrepreneurial
ambitions. Today, he is one of the lead-
ing supporters of education reform in
the United States.
The Broad Superintendents Academy,
bringing senior business executives
to lead public urban schools, includes
placements in Benton Harbor, Utica and
Detroit. Ernestine Sanders, president of
Cornerstone Schools in Detroit, considers
the Broad Foundation a major donor.
"The Broad gift goes a long way for staff
development, curriculum advancement
and educational programs;' she said "Eli
understands that there doesn't need to be
a difference in the quality of education in
urban schools:'
In the Detroit art scene, Broad speaks
fondly of the Detroit Institute of Arts,
where Edythe Broad has especially
enjoyed visiting and "where they've done
great work in a dire situation." Graham
W. J. Beal, director of the Detroit Institute
of Arts, recognizes the contributions of
the Broad Foundation gifts on a local as
well as national level: "Eli and Edie Broad
are well known as philanthropists and
art collectors in Los Angeles, but their
ample generosity also extends to their
hometown, Detroit, and Eli's alma mater,
Michigan State University. Their generos-
ity ranges from support to the belea-
guered Detroit Public School system, to
the Art Museum at State as well as the
DIM recent capital campaign."
The Broads have two sons, Jeffrey and
Gary, who live in California.

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A26 March 5 • 2009

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Generous Spirit
Randall Kaplan, Los Angeles business-
man and philanthropist, worked with
Broad at SunAmerica before co-found-
ing Akamai Technologies. "Clearly we're
talking about someone incredibly tal-
ented in business and extremely gener-
ous to the community:' Kaplan said.
Broad is proud of both his Jewish
and Detroit roots. He views A. Alfred
Taubman, Alan E. Schwartz and the
late Max Fisher as role models for com-
munity leadership. He talks about his
parents, Lithuanian immigrants, mov-
ing into their first house in Oak Park
and instilling in their only child a sense
of social conscious.
He recalls the time he waited outside
Detroit's Briggs Stadium to meet New
York Yankees slugger Joe DiMaggio only
to be told Joe had left an hour earlier.
He remembers visiting J.L. Hudson in
downtown Detroit on weekends and
running track at Central High as well
as the Jewish Community Center on
Woodward Avenue.

Eli Broad at the Kellogg Center in East Lansing in 2008, at the unveiling of
the winning art museum design.

And he mentioned how the philan-
thropic world, during these challenging
times, will be increasingly focused on
getting the biggest bang for the buck.
Taking risks and getting results is some-
thing his philanthropy knows very well
— from the 100 billion bases of DNA
generated by the Broad Institute in 2007
to research diseases like diabetes and
inflammatory bowel disease — to the
thousands of children impacted each
year by his support of Teach for America,
and other educational programs.

High Marks
Broad' interest in arts — he's one of
America's top collectors, and even
rescued the Los Angeles Museum of
Modern Art last fall — has an affinity
for the abstract. And yet his life is the
far from abstract. His trajectory is both
practical and understandable, earn-
ing astronomical success in a pretty
straightforward manner: through hard
work and ingenuity, finding needs in the
market and filling them.
Now, he is focused on giving back to
enrich the educational, civic, scientific
and cultural landscape in the country
he deeply relishes.
Jerry Broad of West Bloomfield, a first
cousin of Eli, said the family knew Eli
was achievement-oriented from a young
age. He always had focus and was very
good at whatever he put his mind to.
"And he's certainly exceeded any and all
expectations that we ever had;' Jerry said.
Lou Anna Simon, the MSU president,
says of Broad: "He understands the role
that higher education, based on land
grant ideals, plays in promoting pros-
perity and the essence of a democracy.

Mr. Broad also believes that the quest
for world-class quality rests at the core
of the covenant between an institution
and society — between MSU and its
donors.
Through his visionary leadership and
his passion for excellence, she said, he
has challenged and supported innova-
tive programs to improve K-12 educa-
tion as well as health care — two of the
most critical issues facing our society.
She added, "Eli and Edythe's passion
for the arts reflect both the role arts play
in the life of a civil society and also the
role the arts can play to promote eco-
nomic and social vitality for our cities
and universities.
Broad exemplifies the global citizen
scholar, Simon said,"and we are grate-
ful that he traces his success back to the
educational opportunities provided at
MSU."
"The proposed Eli & Edythe Broad
Art Museum will also be transfor-
mational and will draw worldwide
attention," Simon said. "The Broad
Art Museum project attracted world-
renowned architects to campus to
propose an iconic structure on a very
visible site.
"In other ways, the educational land-
scape has been positively affected by
Broad-supported programs offered to
our greater university community.
"Beyond business and the arts, the
Broads' gifts have helped to sustain
and enhance our top-ranked College of
Education.
"Through their support, the college
has had a more profound impact on K-
12 education in general and urban edu-
cation, particularly in Detroit"

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