ir I Thoughts A MONTHLY MIX OF IDEAS George Cantor's Reality Check column will return next week A Vision For A Vibrant Future W ords are funny things. The letters we write, the language we use — words send signals about who we are and what we value. As Americans, the ability to use any words we wish at any time (other than in a crowded movie theater) stands with freedoms of religion, association and press as the first rights enumerated in our Constitutional amendments. As Jews, words are more important; our sages spent innumerable hours debating each word in the Torah to divine its exact meaning in an attempt to live out God's mitzvot. In modern business, we select words that explain our mission. For-profit, non- profit and public sector institutions spend countless dollars and hours creating mis- sion statements, signaling to stakeholders the key information they need about the institution's purpose. For decades, B'nai B'rith Youth Organization has been known as a Jewish youth group that solidifies our teens' Jewish identities, gives them a sense of belonging and provides tools to turn the teens of today into our community's lead- ers of tomorrow. For 84 years, BBYO has done this avodat kadosh, holy work, that helps ensure the continuity of our people. When I assumed my role as director of Michigan Region BBYO — our local branch of a 26,000-teen inter- national Jewish organization — I knew that continuing this tradition was my mission. Engaging more Jewish teens in BBYO's activities was my vision. As we entered 2009, I had an epiphany; this simply isn't enough. What is a Jewish youth group? Those three words signal that we are a collection of young Jews. While we are, in fact, a collection of more than 1,000 young Jews in Metro Detroit alone, the concept "Jewish youth group" conveys no sense of purpose. As I engage our teen leaders, I realize that being members of a Jewish youth group is not sufficient for them either. Today's teens want to do tikkun olam — they want be active participants in repairing our world. They have access to information that previous generations could never imagine and they want to take that information, combine it with their need for instant gratification and make their world a better place right NOW. While our Jewish teens might still enjoy being a group, they want more. The words "Jewish youth group" sim- ply do not carry the necessary meaning anymore. If our Jewish community wants to connect with teens, to show them that they can make a dif- ference in the world and (this part is important) that they can do it in a Jewish milieu, with Jewish values and with a Jewish soul, we must change the words we say. So what is my vision? What is BBYO's purpose? United with our community's teen lead- ers and adults who care pas- sionately about developing the next generation of our Jewish community, we will transform BBYO from a Jewish youth group to a Jewish Teen Movement. Jewish Teen Movement. That is a pow- erful vision. Like the suffrage, Zionist and civil rights movements before them, Jewish teens will band together to move our community and our culture forward. They will do it on their terms — they will discover their passions, learn how to transform their passion into action and learn how and why this is the most Jewish of pursuits. BBYO will not do this alone. We will join with our partners — synagogues, the JCC, schools, secular organizations — who also pursue avodat kadosh to transform the 7,000 Jewish teens in Metro Detroit into a powerful Jewish Teen Movement that repairs the world today while learning the skills that will allow them to lead our world and our community tomorrow. Our teens have passions and visions that go further than any adult can imagine. BBYO and our partners will — nay, must — nurture these passions, give our teens the tools to make the change they wish to see, and get out of their way. They will inspire and impress us — and they will learn that making change as a movement is the most Jewish activity imaginable. Then, most importantly, they will share their experiences with their children, who will create new movements and new changes that are inconceivable today. BBYO is no longer a Jewish youth group. We are a Jewish Teen Movement — 1,000 strong (and growing) and committed to tikkun olam. These words send powerful messages to our teens, their parents and the rest of our community; our Jewish teens will learn and implement the skills that will support our community l'dor va'dor, from generation to generation. Please join me in supporting them — and learning from them what a Jewish Teen Movement can accomplish. ❑ Eric Adelman is the West Bloomfield-based Michigan Region BBYO director. A Call To Jewish Service WashingtonlJTA B arack Obama has made national and community service a cor- nerstone of his vision for trans- forming our country. The intimate linkage between his inauguration and call for widespread participation in the national day of service on Martin Luther King Day on Jan. 19 actualizes his vision of igniting long-term commitment to meaningful community service. As we celebrate his historic inaugura- tion, the Jewish community should issue our own call to serve that will engage our young people, re-energize our community and inspire us to fulfill the Jewish man- date to repair our fractured world. We should take full advantage of this moment to promote service as a defining feature of what it means to be Jewish. We can and must provide young Jews with opportunities to address real needs in the context of Jewish tradition and with a connection to Jewish community. A36 January 29 • 2009 We have the chance to educate an entire generation about how service is an expression of Jewish values and identity, and to awaken them to their ability to work as Jews to make the world a better place. Young Americans today are choosing to volunteer as never before. Teach for America has seen applications nearly double this year. According to the Boston Globe, teenagers are twice as likely to volunteer now compared with past decades. More than 90 percent of college freshmen report having done service in the past 12 months, and a full third do service on a regular basis. Young Jews are well represented — dis- proportionately so — in this growing volunteer force. More than 10 percent of Teach for America corps members report Jewish involvement. More than half of Jewish young adults report engaging in service in the past year, and Jews are leading campus ser- vice organizations, and pursu- ing volunteerism and social action opportunities post-col- lege in record numbers. This impulse to serve is alive and well among young Jews. Evidence suggests that demand for Jewish service programs among college-aged students exceeds the supply. Yet only a fraction of Jews aged 18 to 24 are participating in service experiences sponsored by Jewish organi- zations. The secular service community is already engaging our young people. Now we must seize the moment to ensure that we create the infrastructure, programs, support and visibility that will inspire and enable tens of thousands of young Jews to serve in a Jewish context. Linking service to Jewish values and community creates a potent nexus that can indelibly impact both the individuals serving and the communities served. We also can expand the number of Jews serving within a Jewish context by providing Jewish experiences and con- nections to those in secular service. By crafting creative, relevant Jewish points of entry to enrich the secular service work done by young Jews, we can tap into their passion and link them to our community in deeply resonant ways. Finally, we can cast the widest net pos- sible by demonstrating that we value the service work to which young Jews already are committed and validate it as a fundamentally Jewish act. When young Jews understand that their urge to heal the world is rooted in Jewish teaching and that Judaism provides a value-added lens for their work, they will be stronger volunteers, stronger leaders and stronger Jews. Whether giving more young people the Jewish Service on page A38