Business t entrepreneursh ;len Nest elocirnfi-::, .:4- -..dent; time Bischer of Macomb Irnvizhip, treasurer; Sandy For of Bloomfield Hilt:, CEO; and Ste /en Po -,4, , n M.D. of Bloomfield Hi/ic, head of plasttcs and foam .),' " Staff photo by Angie Bean Greening trend helps expand venerable family-owned salvage company. Bill Carroll Special to the Jewish News I n 1927, the Rosen Salvage and Waste Paper Co. in Detroit used 13 pushcarts to collect scrap metal, paper and other waste. It then sold the materials to companies so they could manufacture new products. That's how Henry Rosen, a Jewish immigrant from the Ukraine, made a living. More than 80 years later, his descen- dants, using the modern name of GLR Recycling Solutions, based on Groesbeck Highway in Roseville, have turned the company into a $65 million a year busi- ness in a $3 billion yearly industry. The firm has six buildings on 14 acres, employs 220 people and now uses 16 trucks to convey almost 200,000 tons of materials a year to 30 smelter plants around the world to be recycled for use in new products. Better yet, about 350 green-conscious companies and individuals bring waste to the Roseville site. Although recycling can actually be traced back to the days of Greek phi- losopher Plato in 350 B.C.E. — arche- ologists say a lack of certain materials at that time showed some things must have been reused — the green move- ment really didn't pick up momentum in the United States until 10-15 years ago. GLR Recycling Solutions has been at the forefront of that campaign, becom- ing the largest single-stream recycling operation in Michigan; single-streaming allows people to deliver mixed materi- als, which then are sorted by machine. "We were in this business before greening and recycling became fashion- able," observed Ben Rosen, 84, of West Bloomfield, who quit high school at 17 to enter his father's business in 1941. "I figured I'd get more of an education by learning this business than going to school, and I'm glad I did because this was a great business to get into." He's now president and still comes to the office almost every day. The other family members of the multi-generational business are Ben's son, Sandy Rosen, 44, of Bloomfield Hills, who is CEO and vice president; Ben's daughter, Ilene Bischer, 42, of Macomb Township, secretary-treasurer; and Dr. Steve Rosen of West Bloomfield, who gave up his medical practice to head the plastic and foam operation. He still teaches radiology. Shifting Sands The company was basically a scrap metal business when Henry Rosen, who died in 1973, changed the name to H. Rosen & Sons and moved elsewhere in Detroit before Ben took over, called it Great Lakes Recycling, and brought it to Roseville in the late 1970s; it became GLR Recycling Solutions in 2006. "My father hit it big when he bought his first truck, a Ford pickup, in the 1930s," Ben Rosen recalled. "He added more trucks and that enabled us to pick up materials from the Big Bear super- market chain, Kresge, Woolworth and Zoned for Recycling on page A40 October 9 • 2008 A39