GRAND OPENING

has developed Mobatech's bestselling
Mobile Checkbook, Mobile Bartender
and Mobile eNotes software applica-
tions. These applications have been
sold to consumers in more than 70
countries. Distributors include lead-
ing carrier partners like T-Mobile,
SprintNextel, Boost Mobile and Orange
(United Kingdom).
Schwartz also is responsible for
Mobatech's publisher, carrier and
handset manufacturer relationships as
well as business growth strategy.
Schwartz designed Mobile
Checkbook one evening in 2002 in his
U-M apartment after a friend over-
drew his bank account, realized he
wouldn't carry around a bulky check-
book register in his blue jean pockets
and blurted, "If only my checkbook
was built into my cell phone?'
The only problem was that no
standard cell phones in the U.S. were
capable of running mobile software
at the time. By 2003, Nextel became
the first carrier to offer Java-enabled
phones in the U.S.
"The Mobile Checkbook product
that I had developed became the first
personal finance software available on
standard cell phones in the U.S. when
it launched with Nextel later that year:'
Schwartz said.

After U - M
After graduating from the University
of Michigan in 2003, Schwartz was
recruited by Deutsche Bank as a tech-
nology analyst and moved to New
York City. That's where he and his wife,
Nikki, spent the next five years.
Schwartz cut his development
spurs when he joined the Warner
Music Group in January 2005. Until
November 2007, he served as director
of digital business and product devel-
opment.
He identified and spearheaded
implementation of new digital music
products, including the first inter-
active liner notes, remixable audio
downloads and user-generated artist
music videos. He also was involved in
Warner's negotiation and execution of
strategic partnerships and commercial
licensing agreements.
But the lure of Detroit's Jewish
community proved compelling. The
couple settled here in December.
They plan to get involved at Temple
Beth El in Bloomfield Township,
where Greg celebrated his bar mitz-
vah. They also plan to become more
involved with Federation's Young
Adult Division (YAD).
"My wife and I were both raised in

close-knit Jewish families and, for us,
nothing is more important than being
close to the people we love Schwartz
said.
He and his wife were introduced
by Lisa Korotkin, a longtime mutual
friend.
"It is this closeness, this circle, that
the Detroit Jewish community offers
us," Schwartz said. "We look forward to
perpetuating that circle now that we
have moved home. As a Jewish com-
munity, there is a sense of belonging
that has been passed down from my
parents and from their parents that
I look forward to passing on to my
children."
Living in New York City, working
at Warner Music Group by day and
running Mobatech at night, Schwartz
was too busy to seek out young adult
groups. Back home, he has been
amazed to see so many of his friends
make the time to support JVS, JARC,
YAD and other communal organiza-
tions.
"Between charitable fundraisers and
community outreach:' he said, "there
seems to be something for everyone to
find their niche in. There is something
special about the capacity this com-
munity has to give back, even during
such economic lows."
Schwartz and his wife both plan to
get more involved with Farmington
Hills-based JARC. "We recently
enjoyed participating in one of JARC's
movie-night fundraisers where we
had the opportunity to donate a seat
to a member of a JARC home he said.
"We're looking forward to participat-
ing in some of their fall fundraisers as
well?'
Schwartz was thrilled to be profiled
in the JN.
"I have always felt very strongly
about this community and I really
appreciate the chance to be spotlighted
as a part of it." ❑

Name: Greg Schwartz
Age: 27
Residence: Bloomfield Hills
Family: wife, Nikki; parents,
Wendy and Mark Schwartz,
Bloomfield Hills, Renee and Tom
Guttmann, Barrington, Ill.
Education: Birmingham Seaholm
High School,1999, U-M, BSE,
computer engineering, 2003.
Business: Mobatech,
www.mobatech.com

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