The situation may be
But not a true

0 YOU GO?

Plan 'Bee'

Why we select
the riskier choice.

El LAKES URGENT CARE

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Haifa

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M

ost people think before
making decisions.
As it turns out, so do
bees. In the June issue of Nature,
Israeli researchers show that when
making decisions, people and bees
alike are more likely to gamble on
risky courses of action — rather
than taking a safer option — when
the differences between the various
possible outcomes are easily distin-
guishable.
When the outcomes are difficult
to discern, however, both groups
are far more likely to select the safer
option — even if the actual prob-
abilities of success have not changed.
The findings by researchers at
the Technion-Israel Institute of
Technology, Tel Aviv University and
the Hebrew University help shed
light on why people are inclined to
choose certainty when differences
between potential outcomes — such
as paybacks when gambling or
returns on financial investments
— are difficult to discern.
According to Professor Ido Erev
of the Technion Faculty of Industrial
Engineering and Management,
some practical implications of this
research can be seen in an analysis
of the values placed on rule enforce-
ment in the workplace.
The results, he said, suggest that:
• Consistent and constant rule
enforcement is necessary since
workers are more likely to ignore
risks — if they have done so before
without punishment;
• Workers are likely to be sup-
portive of enforcement since they
initially plan to obey many of the
rules (wearing safety goggles, for
instance) they end up violating;
• Severe penalties that are not
always enforced are not likely to be
effective, but gentle, consistently
enforced rewards and punishments
can be.
"The similar responses by
humans and bees demonstrates that
this decision-making process hap-
pens very early in evolution:' said
Erev. "The results suggest that this
is a very basic phenomenon shared
by many different animals."

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Why wait?
Put your mind at ease.

•
•
•
•

On-Site Digital X-Ray Technology
On-Site Stat Lab Facilities
On-Site CT Scanning and Ultrasound
Cardiac Stress Testing Available

Our most fundamental activity is the provision
of personal, timely and cost effective medical
care in a warm and friendly environment.

In addition to coughs, colds and infections
we commonly treat:

• Sprains • Strains • Fractures
• Lacerations and Burns
• Work, Auto and Sports Injuries
• Eye Injuries

DR. VIEDER, medical director

at Lakes Urgent Care says
"Lakes Urgent Care was
created to provide patients
with a cost-effective, timely
alternative when they seek
quality medical care and
are unable to see their own
primary care physician."

www.lakesurgentcare.com

LAKES MEDICAL CENTER

2300 Haggerty Road Suite 1010 I West Bloomfield, MI 48323

ton Haggerty Road just North of Meijer)

248-926-9111

Mon.-Fri. 5 pm-10 pm • Sat., Sun. & Holidays: 10 am - 6 pm

(Internal Medicine Primary Care Physicians from 8:30 am - 5 pm)

❑

Most health insurances accepted and MCNisa accepted

July 31 • 2008

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