Giving At A Key Juncture Tel Aviv/ITA ewish philan- thropy in Israel is at a crossroads. Powerful trends are mar- ginalizing its impact on Israeli society. More than a billion dollars of philan- thropic giving from Jews worldwide, spurred by endless goodwill, passion and care, are not impact- ing Israel or contributing to global Jewish people- hood to the extent they should. The current system is in dire need of an over- haul. I write this piece as an Israeli whose national identity is founded upon and deeply informed by his Jewishness. I am also a person who has realized a dream and established the Reut Institute, a policy group that provides strategic decision-support to the government of Israel because of the gen- erosity of time, spirit and money by rab- bis, lay leaders and philanthropists from the United States, France and England. Why do I care? As an Israeli and for a variety of obvious reasons, I wish to ensure that these dollars are put to the best possible use. As a Jew, I view philan- thropy as a critical tool in connecting the Jewish diaspora with Israel and a key ingredient in the blood that flows in the veins of global Jewish peoplehood. As a grantee, I feel a debt of gratitude and a sense of responsibility to share my ideas openly with my partners. j On The Margins Four major trends are marginalizing Jewish philanthropy in Israel. • Chronic inefficiencies, budget cuts and privatization have led to a decline in the Israeli government's will and ability to address the needs of Israel's popula- Raising enough money to keep up with tion. Therefore, the menu of options for the growing needs is not feasible. Being philanthropic giving has expanded while more efficient is very important but only its resources have been stretched beyond amounts to an insufficient "technical fix!' capacity. The real challenge is to leverage much • The rapid growth of the Israeli econo- greater impact on Israeli society with the my — by an estimated $7 billion in 2007 alone — is diminishing the overall impact same dollars. of Jewish philanthropy. At Issue • The socioeconomic center of Israeli There are three parts to the needed society is increasingly disconnected qualitative approach: vision, organization, from Jewish philanthropy in Israel. and focus and priorities. Each element Philanthropists are engaged with the requires a fundamental change of deeply poor and the needy or with a very embedded values and patterns of conduct. small, intensely intellectual and political • First, on vision: English-speaking elite. Jewish philanthropists • Finally, there The curre nt system need to embrace a is the belated and positive vision that can much-awaited rise of of phila nthropy provide an overarching Israeli philanthropists, is in dir e need framework for their who are stepping in actions. The TOP 15 to address societal of an ov erhaul. Vision, which aims challenges and local to place Israel among needs. the 15 most developed nations in terms As much as they are challenges, these of quality of life within 15 years, is one trends also present opportunities. The example of such a context. This is the menu of options for philanthropic inter- vision that guides the work of the Reut ventions expands. Furthermore, Jewish Institute. It requires catapulting the qual- philanthropy is in an excellent position ity of life in Israel toward the kind of sus- to impact and lead the four rising sec- tained, out-of-the-ordinary growth seen in tors of Israeli society: the business class, Ireland, Finland or China. philanthropists, local government and • Second, on organization: The heavy nonprofits. hitters of Jewish philanthropy in Israel The approach has to be qualitative. — the organized Jewish community, founda- tions, individuals and their professional staffs — should come together. Their agenda may include, for example, lobbying the Israeli government for tax reforms, policy, partnerships or recogni- tion of their joint efforts; engaging the Israeli middle class that is not a recipient of their generos- ity; standardizing expec- tations from grantees to make philanthropy more efficient and accessible; or sharing information and discussing priorities, activities and specific organizations. • Third, on focus and priorities: The next wave of Jewish philanthropy in Israel must develop a new ethos and focus on institution and capac- ity building, as well as on government and market failures. Institution and capacity building will ensure lasting impact on Israeli society. Philanthropists need to insist that their grantees uphold the requirements for good business: clear vision, mission, strategy, core values and unique value proposition; solid and quantifiable per- formance goals; strong boards; account- ability and stable and transparent finan- cial oversight. In addition, they need to create incen- tives for small nonprofits to grow, merge, synergize or shut down and help them transition from their founders to solid professional management. My conclusion is that the marginaliza- tion of Jewish philanthropy in Israel is not inevitable. If transformed, it can continue to play a central role in Israeli society and become an engine of Israeli prosperity and excellence. The overhaul is important for the grant- ees and grantors, for Israel and for world Jewry. LL Gidi Grinstein is founder and president of the Reut Institute (www.reut-institute.org ). This abridged article summarizes a series about Jewish philanthropy that Grinstein is writing for his bloq at www.blogidi.com . May 22 • 2008 A29