Filling The Void Urgent care can deliver in non-emergencies. r if When To Go Urgent Care Situations: • Minor asthma-related symptoms • Minor cuts or animal bites where bleeding is controlled • Broken bones or sprains (if bone is showing or limb is deformed - go directly to Emergency) • Skin rashes, sunburns or minor got burns, such as ones from cookin • Fever (if younger than 6 months, go to Emergency) • Earache, cough and/or sore throat • Illness with nausea, vomiting and/or diarrhea • Eye infections • Bladder infections - Courtesy Henry Ford Hospital-Detroit Web site ▪ And When Not To Yisroel Sigler: "People have to be educated on what is life threatening and what is not." Judith Doner Berne Special to the Jewish News W hen Yehuda Kranczer's 15- year-old brother slipped on the ice, they headed for the emergency room of a near-by hospital. Five and a half hours later, Mordechai's arm had been X-rayed, was in a sling and they were told to follow up with an ortho- pedist. The next afternoon, Kranczer's 9-year- old son, Avraham, got hit in the elbow by a kicked soccer ball. Not wanting to repeat the lengthy hospital experience, he took a friend's advice and headed for Meadowbrook Urgent Care in Novi although it was almost double the drive from his home. "We weren't there more than half an hour:' the Oak Park man said. That included X-rays, a temporary cast and filling a pain prescription for the fracture. "I was more satisfied with the urgent care center than the hospital. Unless it was life threatening, I'd go back in a heart beat',' Kranczer said. Begun in the 1970s, urgent care is the delivery of ambulatory care in a facil- ity that generally provides unscheduled, walk-in care outside of a hospital-based emergency room. Designed to treat a variety of non-life- threatening illnesses and injuries more quickly, at a lower cost, and generally cov- ered by insurance, urgent care appears to be growing in popularity. "Urgent care fills a void between the primary care office and the ER:' says Dr. Richard Frank, a board member of the Oakland County Medical Society and an anesthesiologist from West Bloomfield. "Assuming they're appropriately licensed and staffed and have adequate physi- cian supervision, we believe they are an appropriate setting to treat urgent or non- emergent medical conditions," says Frank, speaking on behalf of the medical society. "I think they're taking off across the country because of a shortage of primary care physicians and pressure by hospitals, insurers and employers to use emergency rooms for true emergencies," he says. By The Numbers National research shows more than half the people who visit a hospital emergency room don't qualify as true emergencies. An estimated 9,000 urgent care centers are part of an ongoing national count, according to Lou Ellen Horwitz, executive director of the Urgent Care Association of America. Emergency Room Situations: • Fainting or unconsciousness • Breathing difficulty, shortness of breath or choking • Continuous bleeding • Coughing up or vomiting blood • Suicidal or homicidal feelings • Severe or persistent vomiting • Chest pain • Upper abdominal pain or pres- sure • Change in mental status (such as unusual behavior, confusion, dif- ficulty arousing) • Head or spine injury • Sudden, severe pain anywhere in the body • Sudden dizziness, weakness or change in vision • Ingestion of a poisonous sub- stance • Sudden injury like motor vehicle accident, burns or smoke inha- lation, near drowning, deep or large wound, etc. - Courtesy Find Urgent Care Web site Filling The Void on page B6 April 24 • 2008 B5