Health & Fitness Come for the Lifestyle. FOOD Stay for the Friendships. Cottonseed oil has no animal byproducts. Come and experience the incredible value and comfort of The Park at Trowbridge. Settle in and feel a genuine sense of belonging and purpose with a diverse set of friends both new and familiar. Our wildly popular LiveWelll Program offers over zoo scheduled social, cultural, educational and fitness opportunities and outings every month, so-there's always something fun to do. Learn new arts and crafts, play billiards or attend one of our exciting and lively exercise classes. Whatever it is you're looking for, you'll find it all here. See for yourself why our residents love our lifestyle of simple excellence and truly believe that "life here is grand." Cottonseed Oil It's another kosher-for-Passover cooking option. L at Trowbridge The Brightest Tomorrows Begin Hera® For more information or to visit, call today! (248) 352 0208 - 2.4111 Civic Center Dr. • Southfield, MI 48033 www.horizonbay.com AIS A Honnom BR Sono, Comieutarr Ct 1380700 ildocs/mocbooks/powerbooks/ iPods/iPhones/+ more! I Debbie at (248) 514-8349 2008 Cap St Gown Submit your ad online at JNonline.us C2 April 17 • 2008 R4 ong deemed a kosher veg- etable oil by the Jewish com- munity, cottonseed oil fits the bill for Passover. It contains no animal byproducts and originates from the cottonseed rather than one of the five grains that are forbidden during Passover: oats, wheat, barley, rye and spelt. Legumes also are forbidden. Rabbi Zushe Blech, the author of Kosher Food Production and admin- istrator of EarthKosher Kosher Certification Services, notes that cot- tonseed oil offers several direct advan- tages in the kosher market. "First, it is a domestic oil and is not subject to the potential significant kosher issues relating to the shipment of tropical oils that also may transport animal fats:' he says. "Second, most opinions approve its use for Passover, a status not enjoyed by soy, corn and canola oils!' Menachem Lubinsky, president of Lubicom Marketing Consulting, and editor-in-chief of KosherToday.com, a trade publication for the kosher food industry, notes that kosher-certified products are becoming increasingly popular with the mainstream con- sumer."Kosher . represents quality and safety:' he says. "More than 11 million consumers buy kosher products in the United States, and that number is growing annually by 15 percent." John Fricke of Planters Cottonseed Mill in Pine Bluff, Ark., which produc- es 100 million pounds of cottonseed oil each year, says most oil mills turn- ing out kosher oil do so exclusively. "Kosher consumers want kosher oil, and non-kosher consumers are reas- sured with the safety and quality of the oil that is kosher;' he said."It's a win-win." To earn official kosher certification, explains Scott Middleton of Delta Oil Mill in Jonestown, Miss., many cot- tonseed oil mills are supervised by rabbis affiliated with a certification organization like the Orthodox Union, the largest and most well known of the nearly 900 agencies and individu- als certifying kosher products. "A rabbi tours our facility and care- fully checks the storage tanks to be sure no outside materials have come in contact with the oil manufacturing process," he says. According to Ben Morgan, executive director of the National Cottonseed Products Association in Cordova, Tenn, "We're seeing an increased interest in cottonseed oil not only as a kosher food, but as a healthy, trans- free ingredient for food manufactur- ing and the foodservice industry. "Because of its natural stability, cottonseed oil does not require hydro- genation — the process that produces artificial trans-fats." The National Cottonseed Products Association is the trade association for the cottonseed processing indus- try. In addition to the U.S. cottonseed crushing industry, association mem- bership includes refiners who process cottonseed oil into semi-finished and finished products, dealers and brokers who market it and others that provide goods and services to the industry. CJ