On Demand
Shalom TV brings
Jewish programs
to Comcast Cable.
available 24/7 in the first week of
Shalom TV were the dramatic film
Twist of Fate, a segment from a travel
program called Israel Mini-Tours, an
episode from the children's sleuth
series Agent Emes and an evalua-
Suzanne Chessler
tion of the presidential hopefuls and
Special to the Jewish News
their attitudes toward Israel by Mort
Zukerman, editor of U.S. News &
V programming covering
World Report.
the panorama of Jewish life
Golub, who worked with cable
— replete with lively dis-
executives Bradford Hammer and
cussions, educational sessions and
David Brugnone to launch Shalom TV
entertainment — has a new entree
in 2006, also leads an eclectic congre-
into Metro Detroit area homes. Digital
gation that meets in New Jersey. He
cable users subscribing to Comcast
feels a special connection to Michigan
can find all kinds of Jewish mate-
because his wife, the former Ruth
rial available through their cable
Gelman, grew up in Detroit, where the
box's On Demand feature, courtesy
two will return this summer for his
of the Jewish cable
wife's 50th Mumford
television network
High School reunion.
Shalom TV.
"We are not a reli-
The network's
gious channel, and
program lineup,
we are not affiliated
which is refreshed
with any movement of
with new selections
Judaism," says Golub.
every Sunday, allows
"We have a Web site,
viewers to tune into
www.shalomtv.com ,
panels address-
and we continually put
ing current issues;
up programs that we
Shalom TV co-f ounder
classes in under-
think are of unusual
Rabbi Mark Gol ub
standing Hebrew;
significance. They're
American and Israeli
generally public affairs
(with subtitles) films, Yiddish classics
programs."
and documentaries; shows taped live
Other February launch centers
in New York, including presentations
include Atlanta, Chicago, Boston,
from the 92nd St. Y; and series of
San Francisco, Denver, Seattle and
interest to children.
Washington, D.C.
An initiative tested in Philadelphia,
"Because my Russian television
Shalom TV pegged February as the
business (the Russian Television
market push for nine cable com-
Network of America) has been very
munities reaching 14 million house-
successful, we're in a position to sup-
holds.
port Jewish television:' said Golub. "It
"This has been a longtime dream
is funded privately at the moment, but
of mine," says Rabbi Mark Golub, a
it will only succeed if there are enough
Shalom TV founder whose operations
viewers to attract sponsors.
are based in Connecticut. "It's been
"I hope Shalom TV is aiding Jewish
hard to convince cable television com- identity, Jewish education and Jewish
panies to offer this kind of program-
life. At the same time, I hope it's a
ming.
way to promote products and compa-
"In some instances, I want Shalom
nies!" Ill
TV to be like C-Span, only for Jews
who care about what's going on in the
Comcast Digital Cable sub-
Jewish world. I would love to inspire
scribers can access Shalom
Jewish commitment:' says Golub,
TV programming by clicking
who hosts the Shalom TV-produced
on "On Demand," then "TV
current events-themed Jewish News
Entertainment," followed by
Roundtable. (Shalom TV produces
"Shalom TV." For more
some of the programs; others have
information about specific
been made available by other produc-
programming, go to the Web
tion entities.)
site www.shalomtv.com .
Among the many viewer options
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