It's Notjust A Fashion Statement
It's A Life Statement
funders are trying to build a fund
and a grant-making process that
reflects their Jewish and genera-
tional values.
They are asking applicants what
they need to do their work, invest-
ing in operating support, providing
value beyond the grant money
through their networks and differ-
ent skill sets.
And they are inviting people of
all ages and income levels to get
involved by opening up charitable
giving on their Web site.
In being flexible about how these
next-generation funders became
involved, the community succeeded
in engaging the next generation,
channeling philanthropic dollars
into Jewish life and building rela-
tionships with people who hold our
communal future in their hands.
Today, 20- and 30-something
Jews are leading an array of orga-
nizations, from nonprofits to hedge
funds. As responsible managers of
those organizations, they have the
skills to lead.
I believe that if we place our
trust in them, they will be respon-
sible stewards of the Jewish future
as well.
Adding members of Gen X and
Y to our allocation tables is an
important first step, but if we can
also acknowledge that the "kids"
are now "adults" who can bring
expertise, resources and leadership
to the community, we can be less
focused on "engagement" and more
assured of our future.
It is a rare opportunity in Jewish
history to have the resources that
we have as a community.
Even more exceptional is our
opportunity to allocate those
philanthropic resources with four
generations around our communal
tables.
Although multigenerational
philanthropy requires us to hold
the tension between our traditions
and the innovation of the next gen-
erations, it seems well worth it to
achieve continuity. Are we up to the
challenge? Li
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feedback for
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blo
,
Shama Goidseker is vice president
of the Andrea and Charles Bronfman
Philanthropies and director of its 21/64
division. She can be reached at
sharnagoldseker@acbp.net .
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December 13 • 2007
A21