World MEET i•- Hundreds of American Designers FIND American-Made Clothing, Jewelry, Furnishings, Accessories, Art, Sculptures & More ENJOY Children's Entertainment & Live Music Daily Financial Push from page 23A SAMP LE Gourmet Specialty Foods WATCH strations SUGARLOAF ART FAIR . October 19, 20, 21, 2007 Liu () financial SHOWPLACE Novi, MI (Exit 162 off 1-96) Friday & Saturday 10-6, Sunday 10-5 Adult Admission $7 - Good All 3 Days Children Under 12 and Parking FREE To preview the show, get discount admission coupons, directions & more visit our website or call 800-210-9900 www.SugarloafArtFair.com 1309860 StancIllNithUs presents "A CITY UNITS FICTITRIS s CHIIIING PORTRAIT" -IA TIMES IDE THIS IS a f4SCINATING 100K IN'? Thi MINDS Of SUICIDE BOMBERS • CNN LANDMARK MAPLE ART THEATER MONDAY, OCT. 29, 2001.7:30 PM Contactswumichigan@standviithus.com mazel toy! ** Announce your simchah via email to everyone! Everyone needs to know that you have very exciting news to share! We can help! Follow ... birth ... bat mitzvah ... bar mitzvah ... bark mitzvah graduation our simple steps and send your announcement ... engagement around your world. It's quick, it's easy, it's cool! ... wedding mazeltov. detroitj ewishnews. corn ... anniversary 24A October 18 • 2007 AN $75 million. The federation system, Birthright sources say, has contributed about $43 million. Additional funding comes from other sources, including the Jewish Agency for Israel. Casino mogul Sheldon Adelson has pledged $60 million over the next two years to pay for the tens of thousands of Jews on the waiting list. Yet with the program receiving 2,000 applicants a day and typically having to close registration only a few weeks after it opens, Birthright officials say more money will probably be needed. Each trip to Israel costs about $2,000, according to Birthright's direc- tor of international marketing, Gideon Mark. The federations' contribution per trip in 2007 will be approximately $175, according to Jay Golan, the exec- utive director of the Birthright Israel Foundation, which oversees private funding for the program. Adding to the frustration of Birthright supporters is that most federations use the travel program in their fundraising pitches. Sources familiar with the situation say the UJC is having trouble convinc- ing federations to contribute more money. Using a pre-existing formula employed for other shared costs, the UJC suggests to each individual fed- eration how much it should contribute to Birthright. Levine, whose division oversees the UJC's Birthright opera- tion, described the suggested num- ber as the product of a "push-pull" between the UJC and the federations in which they arrive at a figure togeth- er. Still, except for one year, federations have fallen short. In 2006, for example, federations donated 84 percent of the suggested total. For 2007, the UJC requested $9 mil- lion from the federations, an increase of 50 percent from last year; so far it has collected $5.5 million. Levine noted that in addition to these funds, the UJC provides the Jewish Agency for Israel with its core budget; in turn, from that amount, the Jewish Agency gives about $5 million per year to Birthright. As part of an initiative dubbed "Building the Birthright Israel Brand" or B-3, the Andrea and Charles Bronfman Philanthropies has allo- cated grants between $75,000 and $125,000 to local federations to hire development professionals to market Birthright and raise money for the program. Though the B-3 hires are employees of the federations for which they work, Bronfman's foundation will keep close tabs on them, set benchmarks and offer periodic training seminars. The goal is to secure five- and six-figure gifts from a market that is largely untapped, according to Jason Soloway, the founda- tion's director of special projects. Two federations in New Jersey, three in California and the Combined Jewish Philanthropies of Greater Boston have signed onto the program. The Jewish Federation of Greater Los Angeles has used grants from Bronfman's foundation to hire two part-time fundraisers to solicit finan- cial support for Birthright. Its annual contribution to the program — set in conjunction with UJC — has jumped from $90,000 in 2000 to $550,000 this year. Still, even with the increases, the Los Angeles federation is paying only about $458 for each of the 1,200 annu- al Birthright participants from its area. John Fishel, president of the Los Angeles federation, said local com- munities could find ways to fund both their poverty-fighting programs and Birthright. "We feel a commitment to take care of the needy in our commu- nity;' he said, "but that doesn't negate supporting Birthright and a range of other Israel experiences." In addition to the funding for indi- vidual federations, Bronfman's foun- dation also has allocated $100,000 to the UJC for the next two years to hire a Birthright development profes- sional and has provided grants to the Birthright Israel Foundation to hire one professional to cover New York and the southern United States. In the first year, Bronfman's founda- tion would like to see a 2-to-1 return on its investment. Then it would like to see fundraising for Birthright ramped up at the participating federa- tions, according to Soloway. "The original idea behind Birthright is that this would be a three-way part- nership between the philanthropists, the State of Israel and the federation system with the Jewish Agency:' he said. "The philanthropists have done a remarkable job. The government has done a remarkable job — though it did have one off year — and the federation has done a decent job, but it hasn't met the expectations of the original partnership. This is about helping the federation system increase its participation in Birthright Israel." "We're trying to do just that;' a UJC spokesman said. "We are."