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Paying For Ideas

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Philanthropist bankrolling contest
for the next "big idea" in Jewish life.

Jacob Berkman
Jewish Telegraphic Agency

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The Brandeis contest will be
decided over a much shorter period.
Applicants are asked to submit pro-
New York
posals of no longer than five pages
about their idea, its audience and
harles Bronfman wants to
its relevance to communal issues.
Finalists will be asked to publicly dis-
know if you have the next
great Jewish idea — and he's cuss the ideas at a symposium.
willing to pay you for it.
The winner will receive a salary
The Andrea and Charles Bronfman
estimated at $110,000 as well as ben-
efits. He or she will be
Foundation will award a two-
year visiting professorship
expected to teach a course
per semester and present
at Brandeis University to the
person who comes up with an
visiting lectures about
the idea starting next fall.
idea that can transform how
Brandeis University Press
the Jewish community thinks
will publish the winner's
about itself.
Along with the Charles R.
book.
Bronfman Visiting Chair in
Sarna hopes the sym-
Cherie
posium will help even
Jewish Communal Innovation, Bronfm an
the winner of the open compe-
those who are not chosen.
Bronfman has allocated $1.5 million
tition will receive a six-figure salary.
The winner, to be determined in late to the project with the idea of spon-
winter, will have two years at Brandeis soring a second contest and visiting
chair in two years. "People like Charles
to publish a significant English-lan-
Bronfman understand the value of the
guage work based on his or her idea.
new idea and that sometimes that new
The goal is to find an idea akin to
idea is out of the box:' Sarna said.
Birthright Israel, said Jonathan Sarna,
Details on the contest are available
chair of the Hornstein Jewish profes-
sional leadership program at Brandeis, at wwwbrandeis.edu/jcs /resources/
which will administer the new chair.
job/Bronfulan%20Chair.htm1.1
"We only have to look at the high-
tech industry to see that all ideas
Answering
don't all pan out, but all you need is
one Google or Mapquest to justify a
Israel's Critics
whole lot of [other] ideas that don't go
anywhere,' Sarna said. "We are looking
The Charge
within the Jewish community for great
Hassan Nasrallah, leader of
ideas like that. Charles Bronfnian feels
Lebanon's
Hezbollah party, which
there may be lots of people who have
is
designated
a terrorist group by
those ideas and haven't had a chance
the
U.S.
and
other
nations, stated
to put them on the table and work
last
week
that
Israel
wishes to take
them ouC
control of the Middle East and drag
Sarna said the contest is based on
the region into war.
one held by Sears Roebuck and Co.
chairman Julius Rosenwald in 1929.
The Answer
Rosenwald offered $10,000 to the per-
The Hezbollah leader, as a terror-
son who could answer the question:
"How can Judaism best adjust itself to
ist, has no credibility. Israel is a
singular, small state, surrounded
and influence modern life?"
by enemies — hardly able and cer-
Sixty-two contestants answered the
tainly not interested in waging wars
question over two years, until Rabbi
of conquest.
Mordechai Kaplan, the founder of
- Allan Gale, Jewish Community
Reconstructionist Judaism, submitted
Relations Council
his work Judaism as a Civilization and
(c) Jewish Renaissance Media, Oct. 11, 2007
won. The book became one of his semi-
nal works and remains influential.

C

