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E FITT 6 . 11 ILL
ell, the kids
• Unclear communications
are off to
• No one but the founder
school and
knows what is going on
here we sit thinking what
• No meetings or consistently
will this year bring? Notice
unproductive meetings
I did not say off to kinder-
• Founder is indispensable
garten or high school or
• Leadership cannot or will
college, just off to school.
not delegate effectively
Why?
•
Infrastructure
is a house of
F. Kevin Browett
Because the point for
cards.
Hope
for
miracles.
Columnist
the month is what phase
will we be in? This is not always the
Abnormal problems
same; and it is not the same for com-
• Blind arrogance
panies. So one size or one formula
• Everything IS a priority!
does not fit all.
• No cost controls, no budgeting.
The chart that follows will bet-
• Founder unwilling or unable to hire
ter help illustrate the "lifecycle" of a
people who are better than him
company or even a single department
• Leadership is frustrated
within a company (not all depart-
• Key people are leaving
ments will be at the same place at
• Company subject to legal action
the sometime). Just like raising chil-
• Collapsing infrastructure
dren, no two are exactly behaving
• Reliance on miracles
the same way even if they once did.
• A major crisis occurs. The crisis
Departments in companies will be the
maims the company in the market
same.
place or kills it.
The key is to be able to effectively
understand the "stage" one is in com-
ENRON would actually have been
pany-wide and understand if the
an example of a GO-GO company
behaviors are correct or not.
even though it had been around a long
As promised, I will begin to delve
time. Yet it had all the GO-GO aspects.
into the details or normal behavior
In the end, a close analysis of what
and abnormal for business.
was really happening would have
shone the abnormal aspects. In corn-
INFANCY to GO-GO is that won-
ing months, we will delve deeper into
derful stage in which a company has
the adolescent phase and the key
a great product or idea and they are
phase and whatever company needs to
running as fast as they can to grow, get reach, PRIIVIE.
sales and get clients — and whatever
it takes to get even more and more
F Kevin Browett is COO of Jewish
growth. So what is Normal versus
Renaissance Media, parent company of the
Abnormal in a company at the GO-GO
Detroit Jewish News. He is a former vice
stage?
president of Kmart Corp. and a past small-
business founder and officer.
Normal problems
• Self-confidence, eagerness
• Everything is a priority
• Sales drive the ship
• Sales are more important than
profits
Source: Corporate Lifecycles: How And
Why Corporations Grow and Die And What
To Do About It, by lchak Adizes (Prentice
Hall, 1988)
Stable
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October 11 • 2007
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