OBER 2007 • VOL 7, NO. 10
oward Tapper was introduced to the
world of jewelry at the age of 15. After
13 years of working for others, Howard
decided it was time to try his own hand at
the jewelry business, and opened the first
Tapper's store — a 1,000-square-foot space on
Northwestern Highway in Southfield. Joined later that year
in the business by his brother, Steven, the duo quickly established
Tapper's as the premier destination for gifts of diamonds and fine jewelry
in the metro Detroit area.
A number of expansions and renovations saw the Southfield
location grow to 6,000 square feet, six times its original size. It wasn't
until the early 1990's that the Tapper's set their sights on the growing
affluent suburb of West Bloomfield, eventually moving the store to the
current Orchard Mall location in 1995. With over 16,000 square feet in
the complex, the Orchard Lake Road store boasts a spectacular showroom
— an emporium of tight, beauty and splendor.With 30 years of celebrating
customers' moments under their belts, the Tapper brothers looked ahead
again, this time to the opening of a second Tapper's store in the newly-
renovated Twelve Oaks Mall, nestled in the burgeoning suburb of Novi.
That both Tapper's stores are located inside shopping centers which are
named for trees is not lost on Howard. 'A .tree grows stronger each year,
adding an additional layer of experience," says Howard. Our roots grow
stronger and deeper in the community each year as well, and the
combination of the two gives us both stability , and beauty."
JNONLINE.US
features
18 Morse's Code
Her personal life transformed beautifully, a local designer now
makes additions to her professional life.
23 The Secret Garden
Set loose for an adventure in an enchanting local garden, our
littlest models bring to life classic looks made fresh with rich details,
lustrous fabrics and modern-chic twists.
departments
3
8
10
12
14
30
34
Editor's Letter
Faces
All's Fare
Profile
The Buzz
Planner
Four Questions
ON THE COVER:
A lovely surprise: During the renovation of her Bloomfield Village home, design-
er Janice Morse uncovered the living-room fireplace — which had been drywRlled
over. Tour the rest of her home by turning to page 18 ("Morse's Code").
PHOTOGRAPH BY GENE MEADOWS
PAGE DESIGN BY MARGARET KELLY
OUR MISSION STATEMENT
Platinum is a monthly lifestyle magazine published by the Defroit Jewish News. It reflects all aspects
of life in the Metro Detroit Jewish community, including decor, fashion, food, health, spirituality, books,
shopping and more. Whether profiling a unique member of our community or the latest hot spot or trend
you should know about, Platinum's got it covered. Our goal is to be a part of the fabric of the Jewish and
Metro Detroit communities and to reflect those who have created it — our readers.
DIAMONDS & FINE
JEWELRY
Orchard Mall West Bloomfield • 248.932.7700
Twelve Oaks Mall • Novi • 248.465.1800 • www.tappers.com
4 •
OCTOBER 2007 •
platinum