* ***************************

STAR
DELI

Dream Cruiser from page 39

among this group. Kenny's wife, Gina,
opted to stay at home, so, with a
functional, factory air-conditioning
system aboard, I rode shotgun."
Every so often, Walters takes a
break from cars but does not stay
away from exciting rides. He also
likes to go mountain biking in
Michigan.
When he returns to cars, he has the
company of two young enthusiasts,
his children — Benjamin, 8, and
Cara, 6 — who will join Mom and
Dad for the Dream Cruise.

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"They love to drive in the collected
cars',' says Walters, who has a family
membership at Temple Israel. "They
always want me to go faster but, of
course, safety comes first with kids."

The Woodward Dream Cruise
fills Woodward 9 a.m.-9 p.m.
Saturday, Aug.18. Find out about
special activities before, during
and after the motor parade at
www.woodwarddreamcruise.com .

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Just west of Telegraph Road • Southfield

Meet the man directing
this year's Dream Cruise.

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Exquisite Lebanese Cuisine

Suzanne Chessler
Special to the Jewish News

oel Epstein, in his third
year of working on the
Woodward Dream Cruise,
has been named this year's execu-
tive director.
Epstein, 51, is responsible for
managing finances, negotiating
contracts, merchandising, market-
ing and handling public relations.
He reports to the board of direc-
tors representing the communities
that host the annual event.
"I've been working on Dream
Cruise public relations for the past
two years, and I was pleased that
we could bring in national televi-
sion coverage last year," says
Epstein, an account supervisor
for Marx Layne & Company, which
oversees the auto parade and
associated activities.
"We're hoping to make this an
event that can be a strong tourist
attraction. It's the largest classic
car show."
The event, which is free to
spectators while offering food
and other priced concession
items, is being reorganized with
the idea of raising funds for the
sponsoring communities: Berkley,
Birmingham, Bloomfield Hills,
Bloomfield Township, Ferndale,
Huntington Woods, Pleasant
Ridge, Pontiac and Royal Oak.
"I've put together an advisory
board to help cities find ways to
pay for police and sanitation,"

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Joel Epstein: Promoting a "national
tourist attraction."

says Epstein, a Pontiac resident.
An important part of this year's
program is promoting authentic
T-shirts and other logo items that
help meet the costs of Dream
Cruise activities. Profits from
knock-off articles go directly to
the vendors selling them.
Epstein, a member of the Jewish
Community Center, is a single
dad who has worked with Marx
Layne for seven years. He grew up
in Chicago, majored in sociology
and English at the University of
Colorado and worked as a sports
announcer before beginning a pub-
lic relations career.
Before moving to Michigan
15 years ago, Epstein lived in
California. The decision to locate
to this area was made to be close
to family.
"The Dream Cruise is a very
important representation of this
region's heritage," Epstein says.
"I'm hoping this year's events help
give it more attention and finan-
cial support."

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August 16 • 2007

45