• editor's letter

MISSION STATEMENT

Platinum is a monthly lifestyle
magazine published by the
Detroit Jewish News. It reflects
all aspects of life in the Metro
Detroit Jewish community,
including decor, fashion, food,
health, spirituality, books,
shopping and more. Whether
profiling a unique member of
our community or the latest hot
spot or trend you should know
about, Platinum's got it covered.
Our goal is to be a part of the
fabric of the Jewish and Metro
Detroit communities and to
reflect those who have
created it — our readers.

BACK TO SCHOOL. My mother has always loved this time of year. She was a kinder-
garten teacher before my brother and I were born, and running a close second to nurturing
those young, open minds, I think her favorite part was shopping for school supplies. She still
keeps a drawer full of bottles of Elmer's glue, colored pencils and other tricks of her trade.
And she seems to have passed that fondness along to me, too. Even though I'm long (long!)
out of school, I still find a certain cozy comfort in this time of year — gearing up for a new
year, a fresh start, a change in the season.
Of course, high on many a student's agenda is shopping for the most imperative of school
supplies: clothes. So in this end-of-summer issue, we gathered up two of the Jewish News'
indispensable (and adorable) summer interns to inject some fresh style into our annual back-
to-school fashion shoot, which this year offers a preview of the fall line of Sarah Jessica
Parker's new line, Bitten. Andrea Racey, 21, who grew up in Huntington Woods, is studying
fashion design at Columbia College in Chicago. So she jumped at the chance to style our
model/writer, Aviva Berlin. Aviva — who modeled our prom fashions last year when she was
graduating from Bloomfield Hills Andover High School — also is interning in our offices
for the summer before she heads into her sophomore year at the University of Michigan,
where she is studying communications and psychology. Look for her lovely face as well as her
sidebar on top trends for back to school in "Take A Bite" on page 14.
Also in this issue, writer Megan Swoyer visits a West Bloomfield couple who have trans-
formed a no-frills, singles-only dude ranch into an action-packed family destination. Take
a peek at the Double JJ Ranch's newest addition in "Last Splash" on page 20. And savor
your favorite end-of-summer fruits and vegetables with enticing recipes excerpted from Dr.
Arthur Agatston's newest book, The South Beach Diet Taste of Summer Cookbook.

Lynne Konstantin, editor

lkonstantin@thejewishnews.com

platinum

Above: Aviva Berlin tripled her duties in this
month's Platinum as an intern, model and
writer. See her dressed for back to school in
Sarah Jessica Parker's new 320-and-under line,
Bitten, created with Steve & Barry's (page 14).

■

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our giveaways

are donated by local advertisers; to be considered for a spot
in our giveaway page, please contact us at 248.351.5164.

how to win

Enter to win at JNonline.us and press the Platinum Giveaway button. This
contest opens at noon on the first Thursday of the month and closes at
3 p.m. on the third Thursday of the month. Winners will be chosen and
notified by the end of each month. No purchase is necessary to enter or
win. One entry per person per month. Please note: Winner's name will be
printed in the following issue of Platinum.

plaillItlIll • AUGUST 2007 •

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