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April 26, 2007 - Image 37

Resource type:
Text
Publication:
The Detroit Jewish News, 2007-04-26

Disclaimer: Computer generated plain text may have errors. Read more about this.

GMAC AND SAAB FINANCIAL
LEASE PULL-AHEAD!

BBYO's board of trustees.
But the separation was aimed
at bringing in new fund-raising
sources, Lynn Schusterman said,
and it seems to be succeeding: Total
contributions to BBYO have risen
from $1.85 million in 2002 to an
expected $5.25 million by the end of
this school term. The organization's
overall budget has risen from $4
million to $10 million.
Before it became independent,
BBYO never maintained formal
tabs on its alumni or reached out
to them. But over the past sev-
eral years, it has compiled a list of
more than 200,000 alumni, which
should grow as the organization
sorts through 75 boxes with lists
of alumni sent last summer from
BBYO offices across the country.
The professional staff also need-
ed an overhaulit was in disarray in
2001, with only three professionals
in its national office in Washington
and only 65 in all. It now has 25
professionals in its national head-
quarters, which remain in the B'nai
B'rith International offices, and
some 120 professionals in all.
BBYO Executive Director Matt
Grossman, 36, installed a strategic
plan that essentially merged tradi-
tional BBYO philosophy — a youth-
led platform, heavy on social action,
that stresses the ideals of brother-
hood and sisterhood — with new
methods of connecting to teenagers
today. It had to be relevant to a teen
population that was interested not
so much in dances and Shabbat
dinners but in culturally engaging,
meaningful Jewish opportunities.
It also meant going where teens
hang out, which these days means
the Internet.
One early initiative was b-linked.
. org, an online community where
BBYO members create interactive
profiles and form friend groups and
interest-based discussions. It has
more than 12,000 registered teen
users.
Teens not only can communicate
about which BBYO events they
plan to attend and discuss them
afterward, on b-linked they are able
to track community service hours
they have logged, required by many
schools.
B-linked also allows BBYO to
track its teen members and 600
chapters, from events attended to
membership payments. That allows
the organization to see what pro-
gramming works best. I

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In The Troy Motor Mall

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5-YEAR POWERTRAIN

2007 models. Whichever comes first
See dealer for limited warranty details.

AUTOM OT I VE

SR OUP

SAAB

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for Saab owner loyalty. Must be GM employee or Immediate family member. All rebates to dealer. For GMACleases and Saab financial
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• TRULY 1.1NIOUr.

SARA & MORRIS TUGMAN BATS CHABAD TORAH CENTER INVITES YOU TO OUR

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Tribute Journal Chairpersons

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April 26 •

2007 37

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