Business & Professional Expanding West Tapper's to open second store in Novi. Robin Schwartz Special to the Jewish News I n the midst of Michigan's struggling economy, Tapper's Diamonds & Fine Jewelry is moving forward. The West Bloomfield-based, family owned busi- ness, which specializes in luxury jewelry and timepieces, is expanding. Tapper's has announced it will open a new store at Twelve Oaks Mall in Novi. It also plans to add a dozen people to its 60-employee staff "There's no question everyone in our state is affected by the economy in some way, but you have to build your opportunity when the time is right',' said Steven Tapper, the store's vice president and co-owner with brother Howard."We've grown, based on our quality of service and satisfaction guaran- tee; our goal is to delight every customer:' The new store will open in September in conjunction with a 300,000-square-foot expansion at Twelve Oaks Mall at 1-96 and Novi Road. An upscale Nordstrom depart- ment store and 30 new retailers will be added to the Twelve Oaks complex. The expansion also falls during Tapper's 30th anniversary year. The store first opened in May 1977 on 12 Mile and Northwestern Highway in Southfield. In 1995, Tapper's moved to its current, 11,000-square-foot location at Orchard Mall at Maple and Orchard Lake roads in West Bloomfield. That store will continue to be a flagship, carrying brands like Rolex, Cartier, David Yurman, Scott Kay and Mikimoto. The Twelve Oaks store, on the upper level of the Lord & Taylor court adjacent to the new wing, will offer a boutique level of service while carrying similar merchandise. "We feel the change in direction Twelve Oaks is taking is an incredible new oppor- Tapper's executives Steven Tapper, Howard Tapper and Jeffrey Garden at their Orchard Mall store. tunity for us',' Steven Tapper said. "Tapper's just fits in as a natural, and we'll have a whole new audience:' "There's a lot of growth in the communi- ties to the west and south:' Howard Tapper added."There have been a lot of consolida- tions, some smaller jewelry stores have gone out, and some older jewelers have decided to retire. With the exclusive merchandise we carry, we'll be the only store in the mall car- rying those items:' While the company would not reveal sales figures, chief operating officer Jeffrey Garden said Tapper's has seen a more than Express Computer Repairs IS 250 AWD • • • • • • V-6 engine MP3 Port Keyless push button start Heated & ventilated seats Leather trimmed seats In-dash 6 CD player 10-percent sales increase since 2005. Tapper's was named to the Top 50 Designer Jewelry Retailer's list in 2006 by JCK, a prestigious jewelry trade organiza- tion. In addition, the company regularly par- ticipates in charitable endeavors, including an annual winter coat drive. Steven Tapper said the company's goal now is to provide consistent, dependable service while dazzling new customers and building the Tapper's brand. "When a customer buys something at Tapper's, they know we'll stand behind if,' he said. LJ ri Cabling (Data & Phone) Web Designs & E-Commerce Surveillance Systems 248-343-1083 (24 x 7) Call Today! (248) 372-7100 COMPUTER CONFUSION? • Computer Repairs — Upgrades — Replacements • Infections Treated — Antivirus CounterSpy • Cable/DSL Internet Connection Sharing • EBAY, Yahoo, Stocks and AOL • Computer Purchase Consulting • Training and Installation • Wireless and Wired Networking Help LAE>C1111 1711.1:111:3 DP .SCIUTHPIEL • iPod and iTunes Support The Computer Person, LLC • 248-655-9010 12 Mile & Telegraph • www.lexusofsouthfield.com `48 month lease, 12,000 miles per year. $3,810 total due at lease inception plus tax, title, and liscense fee. Tier 1+ credit. In stock units only. su ortethecom uter ercon net 1207070 '2145 .1-'0 JASON COHEN - COMPUTER SERVICES GROUP ONE q MORTGAGE CORPORATION CELEBRATING OVER 20 YEARS OF SERVICE BEST RATES, BEST SERVICE • INSTANT APPROVALS FULL SERVICE MORTGAGE BANKER Contact Mark Rosen at our new Bloomfield thins Office 248-262-1602 or 248-635-7328 www.grouponemortgage.com 36 March 29 2007 • • • • • • IN-NOME SERVICES INCLUDE Upgrades and Repairs Set-up and Installation Personalized Computer Training Computer Purchase Consulting Maintenance and Troubleshooting Networking Reliable, Friendly Service! Reasonable Rates! Evening & Weekend Appointments! (248) 318-6582 Email: my _ computerguy@ccomcast.net scribe toda online or phone JNontirte.us 4.800.875.662i