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SPECIAL REPORT

Philanthropy from page 21

D.C., underwritten by the Blumenstein
Family Young Adult Mission Fund at
Federation.

Next Generations

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Announcing

ReBuild to WIN Giveaway
Winner: Community Living Centers, Inc.

Citizens First, in Oakland County, is proud to
announce Community Living Centers, Inc. as
the winner of our ReBuild to Win Giveaway
Home Entertainment & Family Dining. What
a great way to start the year for the Center. with
prizes that can be used within their not-for-profit
organization. Community Living Centers. Inc.
is an organization with a mandate to help
individuals with developmental disabilities.
The 50" Plasma TV with surround sound and
DVD player, as well as, a family dinner for

eight and gift certificates from Busch's Markets'
Farmington Hills location will enhance the well
being of these individuals. This campaign was a
great example of community partners working
together toward common goals. Busch's Markets
and Paulson's Audio & Video have been active
participants in this program and join Citizens
First in congratulating Community Living
Centers, Inc.

(4:

Being number one means building
a team that puts'elotl , ErSti

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Sharna Goldseker, a vice president with
the Andrea and Charles Bronfman
Philanthropies, oversees the 21/64 divi-
sion for the Bronfman Philanthropies.
Preparing for the massive transfer of
wealth expected in coming decades, the
Bronfmans created 21/64 (www2164.
net) to specialize in "a multigenera-
tional approach to philanthropy."
Symbolic of the two ends of the
age spectrum working together, 21/64
underscores the importance of passing
on values to the next generation.
"In this era, multiple generations
must learn to work together to under-
stand each other's values and visions
in life — let alone in philanthropy;'
Goldseker wrote. "We provide philan-
thropic tools to facilitate the process of
values clarification, strategic visioning
and communicating to help families,
foundations and communities achieve
their goals."
Often, JFGA's Price said, the younger
generation is turned off by philanthro-
py because of a lack of understanding.
"It's really more of an honor to be
born into wealth, to have the legacy of
philanthropy and to try to elevate the
process because truly tzedakah [char-
ity] is a holy, holy experience ... God
empowered them with the money so
they could give it away," she said.
Once they realize that, she said,
younger Jews are exited to see what
impact they can make in the world.
"It's not my experience that people
don't want to give to Jewish causes. It's
that they don't understand the needs
in the Jewish community because the
secular community is screaming louder
than we're screaming',' Price said.

Private Foundations

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22

January 18 • 2007

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How can federations engage private
family foundations?
Through the Abraham Curriculum,
Atlanta's federation has found a path to
converse with those foundations — an
important collaboration as private
family foundations play an ever-grow-
ing role in Jewish communal life, often
equaling that of the local federation.
"Federations have to figure out how
to cooperate with, coordinate with,
partner with, these private foundations
because that's where the real money is
going to be increasingly in the future,"
Detroit's Aronson said.
Many people form independent
foundations because the federation sys-
tem moves too slowly

"The Federation is going to have to
change the way it does business, the
way it makes decisions, if it's going to
work with these private foundations,"
Aronson said."You can't sit on some-
thing for six months or a year and have
it go through 15 committees anymore."
That means federations need lay lead-
ers and professionals who can think
more creatively, take chances, and look
to a future beyond the end of the next
campaign or allocation cycle, he said.
Iva Kaufman, UJC associate director
of planned giving and endowments,
said her organization is working on
relations with private foundations,
especially through the Jewish Funders
Network (JFN).
JFN is an international organization
of family foundations, public philan-
thropies and individual donors created
to help philanthropists rooted in Jewish
values be more effective in their giving.
UJC also is looking to tie private
foundations into national policy issues,
Kaufman said.
Meanwhile, communities can attract
private foundations with specific
projects worth funding, said Mark
Charendoff, JFN president.
"We live in a country that is dedicat-
ed to a free market — not just goods,
but ideas," he said. "There is plenty of
money out there to fund a variety of
approaches, and let's let the market
determine which ones work and which
ones deserve more resources.
"Whether we actually attract that
money to Jewish causes, that's up to
us. That's up to whether we have bold
enough and big enough ideas to attract
that money,' Charendoff said. The
donors are out there looking.
"While the philanthropists have to
be clear on how they want the money
to be spent in the future for the next
generation, the Jewish community also
has to be clear on their strategic think-
ing about how we're going to combat
that and build a very strong Jewish
community," said Jay Kaiman, director
of Jewish philanthropy at the Marcus
Foundation and on the JFN board.
"People need to understand that
the [Home Depot founder] Bernie
Marcuses of the world really do care;
and if used in the right way, we can
make our community stronger; but if
used in the wrong way, there's going to
be a lot of money in the next 10 or 20
years wasted," he said.
"The community has a real respon-
sibility to think a lot, to work together,
and I think time is of the essence' fl

Jewish News Story Development Editor

Keri Guten Cohen contributed to this story.