A Los Angeles hair-stylist brings the newest, smoothest straightening system to fans back home.
BY SHELLI LIEBMAN DORFMAN I PHOTOGRAPHY BY ARMANDO RIOS
mma Cohen always hated her hair — and the time she spent flat-
tening and straightening her long ringlets was exasperating. "It
I was thick and curly and frizzy and a pain to get smooth," says the
14 year old from West Bloomfield. "At night I would wash it, let it dry and
then use a flatiron straightener. Then in the morning, I would need to use
the straightener again before going to school."
But following a single — albeit lengthy — visit to hair-stylist Anthony
Diorio for a remarkable straightening treatment, Emma says, "I'm thrilled.
It's pin-straight, smooth, shiny, silky and looks really, really nice." The
morning after undergoing the hair process, Emma says, "I woke up and it
looked the same as when I went to bed, even though I slept on it."
Diorio's magic was performed through the retexturizing system kami
shitsu kaizen, which transformed Emma's mane into a smoother, tamer,
more manageable version of its former self.
The hair-stylist studied the method both in Beverly Hills, Calif., where
he is a stylist at Gavert Atelier, and at seminars in Asia, where the tech-
nique was first developed. This past September, he began to bring his new-
found skill back to the Detroit area, where he was born and raised. About
one in every five or six weeks, he sees clients at salon Luigi Bruni Capelli
Moderni, which opened last October in Birmingham.
"There are not many American stylists performing this process," Diorio
says. "And I don't know of anyone in Detroit who uses the product I do.
Other people are straightening, but their products are more damaging and
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JULY 2006 • JNPLATINUM
Top: Anthony Diorio helps curly-haired women — like formerly frizzy 14-year-old Emma
Cohen — go straight. Above: Diorio works the three-hour-plus technique on Emma's hair.