NISCHE blindness, hookworm and many more can be brought under control with proven technologies. Internet and cell phone connectivity can connect rural areas that have been chronically and devastatingly isolated from the international economy. The U.N. Millennium Project has shown how investments on the order of $110 per person_ per year can make the difference of life and death, and poverty trap versus eco- nomic development, for hundreds of millions of the world's poorest people. Here is where we, as Jews, come in. Tzedakah can be effectively mobilized for these impoverished communities. For example, it is time for Israel to resume its large- scale aid to Africa. African leaders would be grateful for the support of Israeli science and know-how in agriculture, water management and communications.technology. Affluent Jewish communities could be doing much more as well. Many charities have tended to pri- marily focus on local and parochial concerns, but it is urgent to recast such activities in a global effort, bringing support to the poorest of the poor throughout the world and enabling communities to lift themselves out of chronic hunger and poverty. The truth of our time is both stark and compelling. Given today's wealth, scientific expertise and global reach, we are the first gen- eration that can end extreme pov- erty. This is both opportunity and existential fate. If we turn our backs on the world's poor, we, too, will suffer the brutal fate of shortsightedness and neglect. If we act, as we can and should, we can help usher in an era of widening prosperity and peace. 111 Jeffrey D. Sachs, a former Detroiter, is director of the Earth Institute at For generations ; Manischewitz Wine has been part.. of the Seder as the Haggadah story is shared. This Passover, let Manischewitz make the wine; you make the memories'. Kippot By The Dozen . Columbia University and the U.N. Millennium Project of Secretary- General Kofi Annan. He also is author of "The End of Poverty." Reprinted with permission from Sh'ma: A Journal of Jewish Responsibility; online at www.shma.com . Jewish.com Store Jewish.com 866.JUDAICA March 30 • 2006 35