Get the answers to your

the car with the magnet on it or not
drive!'

Medicare Questions

What kind of reaction has the
magnet gotten?
"Parents see it and say, `Why didn't
I think of that?' I've given people
magnets off of my car?'

How did you develop the magnet?
We took a soccer magnet off the car
and started playing with it — with
the words and design. We made
friends with a man at Kinko's. And
our husbands have been very sup-
portive. Franci's husband, Larry,
did our Web site. My husband, Bob,
has done marketing?'

Imagine getting more for less. With S AP
Medicare Advantage plans, you geta
Medicare-covered benefits,

+ enhanced health care benefi

Franci, what is your main mar-
ket?
"We hope parents will use it for the
safety of their kids, but we'd like
driving schools to buy them and
distribute them as gifts when kids
get their permits. They can be cus-
tomized with a company logo, Web
site address and phone number.
And the Michigan Senate is con-
sidering requiring an 'V on vehicles
used by learners. We've written the
sponsor about using our magnets
instead and requiring driving
schools to buy them and build it
into the cost of the school!'

Carolann, will this project become
full time?
"The intention is not to give up
our day jobs, but there is passion
behind it. We want to give kids
more confidence, to keep roads
safer and to develop better driv-
ers?' ❑

+ your choice of prescription d ug fans

subjec

+ worldwide emergency cov

ivierfic

All for less money than you
health care now! That's the H

Former TV News Anchor
HAP Spokesperson*

powered b

— Keri Guten Cohen,

story development editor

My Permit Pal magnets sell for $4.99
each, less for quantities over 50. See
www.mypermitpal.com or call
(248) 432-2699 or (866) 400-1708.

REPORT A DOER...: Know any
Doers – people of any age
doing interesting, meaningful
things in their lives outside of
their jobs? Share suggestions
with Keri Guten Cohen, story
development editor at
(248) 351-5144 or e-mail:

a

Health Alliance Plan (HAP) and Alliance Health and Life Insurance Company each have
a Medicare contract with the federal government. To take advantage of these plans, you
must continue to pay your Medicare Part B Premium if not otherwise paid for under
Medicaid or by another third-party.

1-800-651-3525 7 TTY/TDD 1-313-664-8000

PPO is a product of Alliance Health and Life Insurance Company, a wholly owned subsidiary

of Health Alliance Plan. PPO is powered by HAP.

kcohen@thejewishnews.com.

* Paid spokesperson; Doris Biscoe is powered by HAP.

www.hap.org

H2312 H2322 604NP .

iN

March 9 2006

17