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Home: Jerusalem (Nachlaot)
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12
February 23 2006
108-1,0
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armington Hills native Ruthie
Rott, 32, is marketing manager
for HonestReporting, a non-
profit, news media watchdog group
based in Jerusalem. It monitors the
news media for anti-Israel bias. The
University of Michigan graduate made
aliyah last July. Through her work, she
has joined the cause of holding media
outlets, correspondents and editors
accountable for biased reporting. Her
work involves helping media represen-
tatives recalibrate toward factual,
impartial and fair reporting on Israel.
Ruthie is single. Her parents, Carol
and Sheldon Rott, live in West
Bloomfield. Her brother Michael lives in
Oak Park. Sister Michelle, and her fami-
ly live in New York. Another brother,
David, made aliyah three years ago and
lives in Tel Aviv.
Ruthie is studying alternative heal-
ing: acupressure, energy medicine and
homeopathy. She made it a point to say
how much she misses her parents, other
family and friends in Metro Detroit.
How did you land
your job?
"Rabbi Alon Tolwin of Aish Detroit
helped me find it. Both he and his
wife, Leah, have been very supportive
throughout this transition. They are
like family to me. We're in touch all of
the time."
What happens when a
biased article hits your
radar?
"We alert our base of 130,000 sub-
scribers, and they take action by con-
tacting the media directly. They are
the driving force behind our success.
Their dedication, e-mails and persist-
ence make the difference and effect
change in the media's reporting of
Israel."
Who runs HonestReporting?
"It is run by a group of advocacy, busi-
ness, media and nonprofit profession-
als from Canada, England, the U.S.
and Russia. They have a broad range
of experience and demographic famil-
iarity. This is very beneficial in moni-
toring the media in multiple regions
throughout the world."
Why is the service so
vital today?
"If public opinion is biased against
Israel, the potential harm is much
greater than merely a slight on Israel's
reputation. The impact directly corre-
lates to foreign policies that are either
helpful or harmful to Israel's exis-
tence."
How do you measure
your success?
"Since 2000, HonestReporting
prompted hundreds of apologies,
retractions and revisions from news
outlets around the world. Simply look-
ing at the differences in the reporting
of Israel today compared to five years
ago, the progress is evident. While
there are still issues of bias in the