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Israel Advocacy

Bar-Ilan expert pinpoints necessity
for government plan.

Ken Guten Cohen
Story Development Editor

of a smiling Palestinian father with
his young sons. That smiling father
killed 20 Israelis.
r. Yaeli Bloch-Elkon can clear-
"That was [part of] an orchestrated
ly see the problems with
campaign by terrorists:' Bloch-Elkon
Israel advocacy.
explained. "Publicity is the oxygen of
Systematically, and with visible frus-
terrorism ... We must be more active
tration, she made her points to a small and start fighting back."
group of Bar-Ilan University support-
Another problem with Israel advo-
ers and a Hebrew class from the
cacy is that there's no unity among
Jewish Academy of Metropolitan
Israel's citizens. When Israel is asked
Detroit gathered at the
to explain an action, there are differ-
Max M. FiSher
ing opinions — that's how it
Federation Building
.is in a democracy, Bloch-
on Dec. 13.
Elkon said. "You hear the
"ilasbara (Israel
extreme; we have to try to
advocacy) is neglect-
make a mainstream voice
ed," she said. "In Israel,
strong."
four governmental
She did say the Israeli gov-
bodies are trying to
ernment has earmarked $9
manage it unsuccessful-
million for public diplomacy.
ly. There is confusion
"Excuse me she said with
over who is in charge of Dr. Yaeli Bloc h-Elkon irritation, "$9 million is a
what, which leads to
ridiculous amount ... and 40
false division of respon-
percent of that $9 million
sibility. There is no cooperation and a
goes to salaries.
lot of power struggles. Topics fall
"I believe it is necessary to change
between the cracks. There is no effec-
the institutional structure ... we must
tive public relations for Israel!'
establish a coordination center for all
Bloch-Elkon is a Bar-Ilan alumna
government offices abroad and at
and faculty member, currently a post-
home she said. "We must make infor-
doctoral/visiting scholar at Columbia
mation accessible. Start public rela-
University. Her degrees from Bar-Ilan,
tions offensives ... We can't allow the
including her doctorate, are in politi-
world to see Palestinians as victims of
cal studies and commu-
Israeli. counterstrikes. We
nications. She also
must cooperate with the
served as a lieutenant in
media; we can't afford to
the Intelligence Branch
ignore it, hoping it will disap-
Research Division of the
pear ..!'
Israel Defense Forces.
Dr. Cobi Sacerdoti of JAMD
Her talk, "Israeli
pointed out a lack of pro,
Advocacy: A Critical
gramming to help prepare her
Overview — Where Did
students for Israel advocacy.
We Go Wrong?" springs
Dr. Bloch-Elkon suggested
from extensive research. Shel Sonkin
the David Project, a group
"The lack of advocacy
promoting Jewish leadership
results in the typical Jewish-Israeli
and Israel advocacy, then asked her
pattern of being reactive, not proac-
audience how many have done some-
tive she said. "Unfortunately, reality
thing active to defend Israel. "It can
and the media reality are not the
- start very small — write a letter to the
same. There is the power of words.
editor," she suggested.
Choosing specific words or phrases
Shel Sonkin of West Bloomfield, a
can change our whole understanding." longtime supporter of the Midwest
A'S one of many examples, she drew
Friends of Bar-Ilan University, shared
a distinction between "terrorist" and
the speaker's frustration.
"resistance fighter:' between "wall"
"It's very easy to define the prob-
and "fence!' They prompt different
lem; much more difficult to come up
emotions in consumers, she said.
with a solution:' he said. "It's a frus-
She cited an example from the New
trating issue!'
York Times, which published a photo

❑

34

December 22 • 2005

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