Business & Professional Oily Rags to Riches Usher Oil continues a four-generation Detroit tradition. Bill Carroll Special to the Jewish News I n 1930, Charles Usher, a poor Jewish immigrant from Russia, eked out a living by driving a small tank truck to Detroit gas stations and garages, collecting used oil, and selling it to a refinery to be turned into brand new motor oil. Now, 75 years later, the third and fourth generations in his family oversee an operation that collects liquid industrial waste — the modern description of the old oily stuff — and sells it to a new breed of customers in what has become a $10 million a year business for the Usher Oil Co. The business is now operated by Michael Usher of Bloomington, Ill., who is presi- dent, and his son, Matthew, of Huntington Woods, the on-site manager. And an important chapter in that story involves the 86 late industrialist-philanthropist Max Fisher of Franklin and his first oil refinery. Usher Oil Co. has grown into a major recycling operation, with a total of 900,000 square feet of storage space at its headquarters on Roselawn Street on Detroit's west side, plus storage space Downriver; 35 trucks that cost about $100,000 apiece; 37 employees; 300 collection points in Michigan, Ohio and Indiana, and a dozen major companies that buy the separated waste and water — including the Detroit Water and Sewerage Dept. "This business was created by my grandfather as a means of survival during the Great Depression, and we're happy to be able to continue the family legacy by growing the business and adapting it to the changing needs of industry and the environ- ment," said Michael Usher. His father, Morris, and uncle, David, joined the firm in the 1930s. But in 1984, Michael bought the company and wants Matthew to "become president in the future!' Matthew, 29, attended Berkley High School, got a marketing degree from Michigan State University, then worked in real estate development for a few years before realizing that the Usher Oil Co. was inevitably in his future. "I just blended into the busi- ness and I'm learning it from the ground up, just like my father did before me he said, dressed in all- black "oil man's"-type attire at the Roselawn office that the company has occupied for almost 60 years. He and his wife are affiliated with the Oakland County-based Congregation Shaarey Zedek, and he belongs to the Young Adult Division of the Jewish Federation of Metropolitan Detroit. Charles Usher, a carriage maker in Russia, left his wife and son Morris for a relative's home in Canada in 1912, hoping to eventually get a job in the prom- ising new automotive industry. Realizing that Detroit would be the hub of that industry, he hitched a ride to Chicago on a cattle train one night, then later to Detroit. He earned enough money in menial jobs with the old Packard Motor Co. and Ford to bring the family over from Russia. After the 1929 stock market crash, Usher found himself standing in bread lines and accepting handouts from soup kitchens until he hooked up with his nephew, Leon Kay, a chemical engineer, who also was unem- ployed. Kay had some interesting entrepreneurial ideas. One was to use an old truck to collect used oil and sell it to the Keystone Refinery at Oakwood and Schafer, operated by a young man named Max Fisher and his fami- ly. (Keystone later became the Aurora Oil Co., then was sold to the current Marathon Oil Co.) Morris attended Wayne University's pharmacy school in Detroit, but soon decided his father's oil-collecting business was a better prescription. He got his own truck and launched an Usher father-son operation, entering the modern era with a "fleet" of four trucks. Charles' younger son, David, now 75, of Detroit, also joined the business for a while and helped spur its early growth. A jazz aficionado, he became more interested in music and record publishing and left the business eventually. Morris' son, Michael, joined the company in 1969. In the 1940s, Usher Oil Co. started a tank farm, with small storage tanks to store oil collected in the winter to sell to companies October 27 . 2005 j'N