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October 20, 2005 - Image 104

Resource type:
Text
Publication:
The Detroit Jewish News, 2005-10-20

Disclaimer: Computer generated plain text may have errors. Read more about this.

The most beautiful
and best Sushi and Hibachi Steak House!

10% OFF
Total Bill

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Cannot combine with any other offer

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IM MIN

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New York Jewish Week

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Shuttle Service Available to all Downtown Events
Sunday Brunch 10:30 am - 2:30 pm

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The Business Of
Jewish Book Fairs

A once-sleepy industry is booming.

Mon-Sat Lunch 11-3 pm • Mon-Thur Dinner 4:30-10 pm
Fri & Sat Dinner 4:30-11 pm • Sunday 4-10 pm

1-696

Arts & Entertainment

he author Samuel G.
Freedman best captured
the essence of the seventh
annual Jewish Book Council
Network conference, held last
spring in Manhattan, when he
commented not about the con-
ference's themes but about its
timing.
"You're 15 minutes ahead of
schedule," he noted. "This is like
talking to a conference of
Episcopalians!'
The audience, consisting of
115 Jewish book fair organizers
from across the nation, laughed.
Timing, they realized, was no
mere matter, and could not, as is
so often the case in all things
Jewish, be squandered. After all,
Jewish books are now big busi-
ness: According to industry
sources, Jewish book fairs —
there are more than 70 of them
in select cities nationwide — are
now an industry producing an
annual revenue of $3 million.
For an industry plagued by an

T

ever-dwindling readership, said
Peter Olsen, the CEO of publish-
ing giant Random House, Jewish
book fairs are emerging as an
increasingly important source.
"The actual number of active
readers is a minority:' he said.
"Less than half of the adult pop-
ulation. Do we think that Jewish
book readers are significant? You
bet we do. Disproportionately so!"
"We don't usually qualify our
statistics on an ethnic basis:'
Olsen said, addressing the con-
ference's attendees, "but you're
probably the highest of the
bunch. We're very pleased that
you do what you do, and we're
here to say thank you."
But Jewish book fairs, said
Carolyn Starman Hessel, the
powerhouse behind the council
and the woman credited by many
for transforming Jewish book
fairs from a sleepy footnote on
the Jewish calendar to an institu-
tion drawing, in some cases,
upwards of 10,000 visitors, are
no longer just for Jews.
"It's now an industry unto
itself:" she said of the Jewish

Everyday
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$5.95-$8.95 dinners

include soup or salad and bread

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Bar Available



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Expires 11/30/05

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for two

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248.615.8866 • 248.615.8877
ClAbno°
e'
culev i. 38259 West Ten Mile Road Farmington Hills, MI 48335

1039060

past Jewlsh

in West Bioemfiei

(Between Haggerty Road & Halsted Road)

October 20 . 2005 all'

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