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To Life!

SCENE

SPOR TS

`The Contest'

Stroke Of Luck

Hillel of Metro Detroit looks to
reality show concept to rebrand.

Charity and golfer score
with hole-in-one.

Ken Guten Cohen
Story Development Editor

director. "The whole concept of
rebranding our image works
with college students who are
irst there was Donald
an evolving group and it gives
Trump. Now there's
us a new opportunity to market
Martha Stewart. Next
ourselves.
"David thought if
comes ... Hillel of
we engage them in a
Metro Detroit?
contest we would
In search of a new
reach those who
image more suited to
might not otherwise
the times, Hillel of
choose to partici-
Metro Detroit
pate in Hillel and its
(HMD) is hosting
"The Contest:' a six-
programming -
it's a way to reach
week reality compe-
Farbma n
them. David said
tition to re-invent
traditional Hillel
this non-profit
programs had not
Jewish campus-
attracted him, but a
based organization
paid internship
that serves more
than 1,300 students
would."
The Farbnaan
attending area col-
Group is offering
leges.
several of the inter-
Five-member
teams will each be
ships. Brogan &
Partners, a Detroit-
given a $500 budget
Schwar tz
based convergence
to complete five
marketing agency,
tasks relating to
also is offering an
updating Hillel's
internship. Others
image. They'll be
asked to re-do the
are to be deter-
mined.
interior of the facili-
Judges for "The
ty (using donated
furniture), create a
Contest" are
Farbman; MC Serch
new logo, come up
of WJLB-FM Radio;
with Hillel give-
aways, revamp the
attorney Joshua
HMD newsletter and
Opperer, a partner
MC Se rch
at Honigman,
,,firolly reveal the
Miller, Schwartz and
new image.
Teams will vie for five paid
Cohn, LLC; and Robin
summer internships in market- Schwartz, Fox 2 News reporter
ing, advertising or real estate.
and IN cblumnist
"With the results of this con-
Live competitions will take
test, we hope to create a more
place at different locations
modern Hillel image represen-
around the Wayne State
tative of today's hipper, cooler
University campus for six
student body:' said David
weeks beginning in November.
Farbman, CEO of the Farbman
Applications are due Oct. 17.
Group, a Southfield-based full-
Participants must be college-
service real estate service.
age. Applications can be down-
"David really inspired this,
loaded at www.hillel.org , or call
and without his spirit and sup-
Hillel of Metro Detroit,
port, it would not be possible
(313) 577-3459.EI
said Miriam Starkman, HMD
Scene Happenings, page 30

F

Steve Stein
Special to theJewish News

avid Glass' good fortune
urned out to be a stroke of
luck for the Bear Hug
Foundation.
Glass shot a hole-in-one in the
foundation's inaugural fund-rais-
ing golf outing Sept. 19 at Tam

his first ace at the Westin
Innisbrook Golf Resort in Palm
Harbor, Fla., last December.
Friends who are involved with
the foundation told Glass about the
golf outing, called the Great Grizzly
Open. Glass decided to play •
because of the foundation's focus
on children and because he's a

-

,

28

Hole-in-one foursome: Michael Rudin, David Glass, David Rubin and

Stuart Arkin.

O'Shanter Country Club in West
Bloomfield, winning a 2005 BMW
convertible. But the 33-year-old
West Bloomfield resident and
owner of a Farmington Hills mort-
gage company plans to sell the car
and donate a large portion of the
proceeds to the foundation.
The foundation provides sum-
mer camp opportunities for
underprivileged, special needs and
at-risk children. Among the local
organizations that work with it are
JARC and the Friendship Circle.
"I played in the outing to enjoy
time with my friends and help a
children's charity that does great
work',' Glass said. "I don't need
another car:'
Glass, the father of two young
children, drives a Jeep Cherokee.
"What he's doing for us is truly
unbelievable said Jenny Kellman
Fritz, executive director of the Bear
Hug Foundation.
It's also unbelievable that Glass
has shot two holes-in-one in 10
months. The six-year golfer scored

.

member at Tam O'Shanter. All four
par-3 holes at Tam O'Shanter car-
ried a prize for a hole-in-one. An
ace at No. 2, No. 11 or No. 15
earned $500, and the BMW was up
for grabs at No. 8. Glass' foursome
started at the 10th hole, so No. 8
was their 17th hole and final par-3.
"We had a wait a little before
teeing off at No. 8',' Glass said. "We
kibitzed about winning the car, but
nobody thought seriously about it"
Glass normally uses a 4- or 5-
iron on the 185-yard hole, but he
switched to a 3-iron because it was
playing into a stiff wind. It turned
out to be a perfect choice.
"The ball had a good flight,
drawing toward the flag:' Glass
said. "It bounced once and rolled
right into the hole."
Glass' group included his broth-
er-in-law, David Rubin of Franklin.
Rubin came close to an ace on the
11th hole, leaving his shot two feet
from the cup.
Stuart Arkin and Michael Rudin

Sports on page 30

October 13 2005