Metro
Platinum Perfect!
Jewish News and Platinum magazine win praise.
Schultz
David Sachs
Gail Zimmerman. With the full-
color magazine growing to 40
pages and distribution increas-
he Jewish News has won 10 ing, "the sky's the limit for what
journalism awards from
Platinum will become?' said
the Michigan Press
Sklar. "It has a younger look
Association — including five
and feel — and it will continue
first-place nods — the most it
to excite and surprise in the
has ever earned in the
months ahead?'
statewide competition.
The Jewish News' 40-page
In addition, seven honors for
memorial to philanthropist Max
advertising were received —
Fisher ("For The Ages?' March
including five first-place finishes. 10, 2005) won two awards. For
Members of the Virginia
its effort on that issue, the JN's
Press Association judged the
Creative Services department
journalism competition, which
was named the state's best
pitted newspapers of similar
graphic art unit, with the
circulation and drew nearly
judges stating that other publi-
4,500 entries.
cations should "look as good'as
the Jewish News." The design
team on the project was led by
The JN's Max Fisher memorial
Production Director Michelle
issue was called "a credit to
Sheridan, Creative Director
the community."
Deborah Schultz and Art
Director Michelle Reska.
Colorful Platinum lifestyle mag-
For writing the Max Fisher
azine is lush and beautiful,"
tribute, the JN Editorial staff
said the judges.
won third place for Spot News
Coverage, receiving kudos for a
"well-written and very in-
The Jewish News' success
depth" package.
comes on top of the complete
JN Editorial Assistant Sy
redesign of the paper unveiled
Manello, whose witty observa-
last week and the continuted
tions about life appear in the
expansion of its glossy lifestyle
Something Extra section,
magazine, Platinum (included
claimed first place as top local
inside this week's JN).
columnist. "Setting out to write
"Lush and beautiful" is how
humor is courageous?' said the
the Virginia judges described
judges. "Pulling it off ... is
Platinum.
remarkable?'
The Jewish-themed monthly
The Jewish News also claimed
publication is guided by IN and the top two places in the
Platinum Editor Robert Sklar
Feature Story category. Staff
and Platinum Creative Editor
Writer Shelli Liebman Dorfman
Senior Copy Editor
T
For the
From statesman to
philanthropist. Detro is
Max M. Fisher leaves a
remarkable. lega7i.
Key
Happines
, nge your
itude
and find
inner peace.
Ks
36
Sheridan
won first prize for her story
"Jewish Uganda" (March 3,
2005), chronicling a sect of
African Jews. Contributing
Editor Elizabeth Applebaum
took second spot for "Saying
Goodbye" (June 18, 2004),
which advises how children can
deal with death.
The JN's Opinion section
received an honorable mention
with former Contributing
Editor Jonathan Friendly win-
ning first prize for editorial
writing. Also, Editor Sklar's
cover story marking the 10th
anniversary of the Jewish
Federation of Metropolitan
Detroit's Partnership 2000
exchange program with Israel's
Central Galilee ("Two-Way
Bridge Feb. 3, 2005) won sec-
ond place for Enterprise
Reporting.
Ad Director Meg Lyczak
reports the JN's five first-place
advertising awards were for
Best Ad Series, Best Classified
Ad Section, Best Classified Ad
Promotion, Best Spot Color Ad
and Best Newspaper
Promotion. Kudos were also
received for Best Multi-Color
Ad (second place) and Best Ad
Idea (third place).
The JN's 17 awards, which
includes an honorable mention
for general excellence, prompt-
ed Sklar to remark, "The Jewish
News' huge success says a lot —
not only about our commitment
to journalism, but also about
the our commitment to the
Detroit Jewish community?'
❑
October 6 2005
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