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gory," Cherrin says, "and have estab-
cution histories of claimants, an experi-
lished a high standard from the out-
ence that honed his listening skills and
set." Production of each hand-bound
perfected his ability to ask the right
memoir is the most costly part
questions.
of each project, but Cherrin
Cherrin returned to
PJ. Cherrin
has managed to keep his start-
Michigan in 2003 and discov-
watches
up costs quite manageable.
ered his first memoir client —
Tillie
After investing in a Web site,
and found a way to combine
Brandwine
a digital voice recorder and
his natural curiosity, a knack
examine her
several sample books, he
for interviewing and a love of
memoir.
hopes to soon put dollars
writing.
toward marketing and profes-
Dr. Bryan Weinstein of
sional development.
Farmington Hills approached
Corporations and family-owned
Cherrin about writing a memoir for his
businesses are a market segment that
father, Holocaust survivor Aron
Cherrin believes can also benefit from
Weinstein. Cherrin spent eight hours
memoirs. Presenting a retiring
talking to Weinstein about his child-
employee with a memoir holds far
hood, career and legacy. The Weinstein
more meaning than a watch or
family was delighted with the resulting
plaque, he says; and corporate mem-
memoir, and that success led Cherrin
oirs that historically trace the evolu-
to launch Memoir Press.
tion of a company can be used as pub-
Cherrin hopes that creating a
lic relations tools and employee keep-
memoir will eventually become as
sakes.
obvious and common as writing a
Cherrin's own story begins in West
will. And considering the aging of
Bloomfield, where his curiosity about
the nation's population, the timing of
people's lives and journeys was encour-
Memoir Press couldn't be better.
aged by his parents, Marvin and
With 35 million Americans currently
Helene Cherrin. "My father is big into
over the age of 65 — and that num-
geneaology and family history,"
ber expected to double within the
Cherrin said. "He also taught me from
next 25 years — Memoir Press has a
a young age that writing is a process,
growing market. ❑
and he would keep me in stitches with
his word choices."
P.J. Cherrin's memoirs start at
At Michigan State University's James
$8,000. The Treasured Voices edi-
Madison College, Professor Ron Dorr
tion, where others are interviewed
"shaped my writing and challenged my
along with the subject, is
thinking."
$12,000. To contact Cherrin and
After graduating from MSU College
Memoir Press, go to the Web site,
of Law, Cherrin moved to New York
rnemoirpress.corn; e-mail
where he processed reparations claims
info@memoirpress.com ; or phone
for former Nazi slave laborers. Each
(646) 319-8266.
day, he listened carefully to the perse-

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