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or years, Tillie Brandwine kept
a running journal that chroni-
cles the events of her long life.
She spent countless hours documenting
childhood memories, her community
activism and observations about life.
But when it came time to organize
all of her notes into a comprehensive
history, the Bloomfield Hills resident
was overwhelmed.
Faced with the daunting task of turn-
ing a private journal into a gift for her
family, Brandwine went to P.J. Cherrin
and his company, Memoir Press.
Cherrin arranged Brandwine's jour-
nal, conducted hours of interviews in
her home, crafted a narrative memoir
and assembled mementos and photo-
graphs to help illustrate her life.
Working closely with Brandwine,
Cherrin took her story and turned it
into an heirloom.
At her 90th birthday party in April,
Brandwine proudly presented her chil-
dren, grandchildren and great-grand-
children with the story of her life: a
beautifully bound, 120-page memoir
that reads like .a novel and looks like a
piece of art.
P.J. Cherrin believes everyone has a
story. More importantly, he believes
every person's story is worth preserving.

Conny Coon is a Berkley-based freelance
writer.

As publisher and founder of Memoir
Press in West Bloomfield, Cherrin in
2004 launched a publishing company
that captures and preserves a person's
history, life experiences and wisdom.
"The importance of capturing a
loved one's memories sometimes
becomes apparent only when it's too
late," says Cherrin, 32.
Cherrin's primary clients are the chil-
dren of elder adults who are looking to
chronicle their parents' or grandpar-
ents' lives. "I love to work with fami-
lies," says Cherrin, and the group
dynamic formulates the finished prod-
uct.
Through a series of interviews,
Cherrin collects the pivotal anecdotes,
relationships and insights that animate
a person's life. He then creates a written
memoir that tells a client's story while
maintaining their voice and personality.
"When I say 'memoirs,' people don't
know what to envision," says Cherrin.
"They're thinking of a term-paper
clipped into a report cover."
But Cherrin's finished product is a
professionally printed and hand-bound
volume. The final manuscript is devel-
oped by professional graphic designers,
replete with photographs, timelines,
recipes or any other images a client
wishes to preserve. Completed mem-
oirs ultimately become large-scale, cof-
fee-table books housed in matching
clamshell boxes. The boxes also hold
compact disks capturing all the inter-
view sessions.
"We're creating a new product cate-

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Tillie Brandwine's memoir is more than 120 pages, plus audio recordings.

