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Eclectic HQ Reflects Image

The new ePrize headquarters mirrors
the character of the company and its
founder, Josh Linkner.
It's hidden away off I-696, on the
border of Pleasant Ridge and
Ferndale, in a one-time brewery that
had been deserted for 15 years.
The wood floor was rescued from a
defunct bowling alley. Its snack areas
are named for restaurants in popular
TV shows. One meeting room resem-
bles the lounge of a cruise ship, over-
looking the first floor of the building.
Logos of the corporations for which
ePrize runs contests decorate the ele-
vator walls.
And the average age of its 115
employees is under 30.
"When I started this business in
1999, most of my first employees and
investors were either family or close
friends," Linkner says. "That's how I
want it to stay, that sort of nurturing

EYE ON THE PRIZE

atmosphere.
"And I don't mind shouting it from
the housetops: there is a large Jewish
presence in this company"
Promo, the industry magazine,
reports that a recent ePrize contest
linking a new teeth-whitening formu-
la for Crest Toothpaste and an episode
of TV's The Apprentice led to the
highest level of interest in a product
launch in Procter and Gamble history.
The web site had 4.7 million hits.
The magazine described ePrize as
"far ahead of the curve, the only com-
pany making waves in volume and
sales in the interactive sweepstakes
market."
Linkner likes the praise and the suc-
cess but doesn't let it change his focus.
"I can truthfully say that I've never
worked a day in my life," he says.
"This is too much fun."

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I'm working on the goals I want to
reach when I'm 60. Why can't this com-
pany grow to $100 million a year? Life
is too short to play it safe."
"It comes down to staying passionate.
If all you're interested in is making
money, you're not going to have the gut
for taking risk. But if you assume the
market is always going to stay the same,
you're going to die," he says.
"You have to keep on evolving to keep
up with changing conditions. We can't
always be the company that we are now
I keep looking over the horizon, six
months or a year down the road.
"I know that, someday, a company
will come along that will put us out of
business. I want to make sure that com-
pany is us."

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from page 33

Carey, vice president of Boston-based
Arnold Brand Promotions.
Carey said, however, that he used
ePrize in promotions for Amtrak and
Parker Brothers and that the results and
word of mouth were positive.
Linkner says that even with the suc-
cess he has experienced, he still regards
ePrize as a beginning, a platform.
"I'm still working on my goals," he
says. "I keep revising them all the time.
When I was in college, I got into the
habit of writing down quantifiable goals
at the start of the school year, and I still
write down specific short-term and
long-term goals every year. They have
amazing power.
"I've reached the goals I set 15 years
ago for this point in my life. Financially,
I could retire tomorrow. But right now,

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