World
DATA
2005 1
'1;Trl :11 1
A day to
QUALITY from page 33
Saxe is working with Boston's
Combined Jewish Philanthropies in its
10-year study mapping the local
Jewish community. He has incorporat-
ed many of his improvements in
methodology in that study. He also
has developed what he calls a new
"response vehicle" that he hopes will
become the model for other commu-
nity studies around the country.
.
remember
The Context
those who
have fallen
so that
Israel may
continue
to stand.
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TUESDAY, MAY TO, 2005, EVE OF 5TH IYAR 5765
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2005
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Saxe acknowledged that the world of
social research in the Jewish communi-
ty is a "dance between scholars,
researchers, policy-makers and the
people making decisions."
It's also about creating context, not
just numbers, he said. "The pattern of
education associated with different levels
of engagement is one of the most
important questions about the American
Jewish community we don't know. We're
going to help find the answers."
The connection between Brandeis
and the Jewish Life Network — and
between Steinhardt and Saxe — grew
in part out of a research project Saxe
conducted for Birthright Israel, the pro-
gram that sends young Jews on a free
10-day trip to Israel.
On a practical level, the value of
demographic and market research is
underscored by the work of Yosef
Abramowitz and his Jewish Family &
Life's launch of a new magazine, Jvibe,
targeted at Jewish teens. The new pub-
lication has a circulation of 15,000 and
another 30,000 teens use the Web site.
Before Jvibe was launched, market
research determined how many Jewish
12- to 16-year-olds there are, and
mapped 'their geographic distribution.
Abramowitz then conducted focus
groups with teens that had had a bar or
bat mitzvah and then "disappeared"
from engagement with the Jewish com-
munity. Only then, Abramowitz said,
"did we build our marketing and rollout
plans, knowing how much money we
needed to raise and how to use it in the
most effective ways."
Abramowitz welcomed the new
research institute as a valuable tool in
helping to revitalize Jewish life. "If the
Jewish community and Jewish philan-
thropists are serious about revitalizing
Jewish life, that means our best
endeavors have to be built to scale up
to reach the critical mass in each
demographic segment," he said.
"You can't manage what you can't
measure," the CEO of Jewish Family
& Life continued. "We need detailed
information, not just absolute num-
bers, on geography, social habits,
spending habits and identity."
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