625 -) TCDal@egiCEgn
E-Commerce
New Jersey federation uses eBay to generate donations and interest.
Association of North America
announced a new agreement with an
Internet company that will make it easi-
er for JCCs to use online auctions for
fundraising.
Rosenthal was inspired by the simplic-
ity of the plain, round metal box she
was given. "When I saw the tzedakah
box, I appreciated how beautiful it was,
standing on its own," she said.
When decidina how to decorate the
box, Rosenthal reflected
b
on her roles as
an artist and a volunteer. "Artists don't
always know why they are creating, they
just do," she said. "No one knows if
they're going to find a gallery to show
their work — they might not, but it
doesn't matter, they still create.
"The same is true of tzedakah.
Everyone knows the concrete reasons for
doing volunteer work, but they don't
always know why they decide to do it.
No one's going to give them an award,
they just keep going."
As part of the greater United Jewish
JORDANA ROTHSTEIN
Jewish Telegraphic Agency
New York
rtist Joanie Rosenthal will
exhibit her latest piece in an
unexpected place: eBay.
Rosenthal, a New Jersey artist who has
drawn illustrations for Time, U.S. News
6- World Report and the New York Times
Magazine and created book covers for
Scholastic, Penguin Putnam and other
publishing companies, has decorated a
metal tzedakah box as part of a find-
raising campaign for the Jewish
Federation of Central New Jersey.
Ten New Jersey artists, including
Rosenthal, have decorated boxes to be
sold on eBay, the most popular online
auction site. The proceeds will go to
benefit the federation's 2005 campaign.
The eBay auction comes as Jewish
groups increasingly turn to online auc-
tions as a way to raise money: Last week,
the Jewish Community Centers
A
Communities' mission to
encourage " generous liv-
ing," cylindrical metal
tzedakah boxes were dis-
tributed to various feder-
ations, with no specific
instructions for their use.
The central New Jersey
federation had a novel
idea. It distributed the
boxes to local artists and
asked them to decorate
them.
All the artists involved
in the project donated
Artists decorated these tzedakah boxes for the Jewish
their time and materials.
Federation of Central New Jersey.
Federation representative
Naomi Lipstein said the
campaign has not set a
began last week on www.eBay.com ,
financial goal. "It is very much about
raising awareness," she said. "We are just and a launch party was held the same
day. Bidding was to continue this
trying to highlight the federation in
week,
and the minimum bid for each
general and how we make a difference
box
was
set at $118. ❑
in day-to-day life."
Bidding on the tzedakah boxes
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