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installations that touch the senses
and engage people."
Now companies engage her and
o2 for solutions.

•

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LIGHTS OF BROADWAY

The o2 solutions included the
launch in October for Breast Cancer
Awareness Month that captured
people's attention in busy Times
Square. "We wanted to make it
personal," says Levy, who helped
create a streaming video in hot pink
across three tall LED screens, with
animation showing the importance
of cancer awareness for key rela-
tionships: for one's mother, sister,
partner and self.
For the slow elevators in the
W Hotel in Los Angeles, o2
entertained guests by creating an
interactive "vanity mirror" that dis-
plays their images in photo strips
along the walls.
"I really like their sense of inno-
vation and design," says Tom A.
Luke, a brand and design consult-
ant in Grosse Pointe, who hired o2
to work on a storefront window for
Royal Oak's Mia Mahalo boutique.
"They have the intuitive under-
standing of what a brand is and
what a rich, deep experience is —
and how to connect the two."
Asked if all the interaction and
technology behind o2 creations
might backfire and send people
searching for calm — "Is there just
too much stimulation in the multi-
media presentations?" — Levy says
the technology is embedded in
their projects, not something
people see.
Like the guest at Levy's lecture
at UCLA said to her after learning
about o2, their designs are more
like the creative center in a
whirlwind of activity. "In a world
with so much stimulation," said
Levy, "o2 uses the highest
technology and create the most
peaceful experiences."

21 11)k.

q--, v52

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• 23