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924710
f it's Friday, it must mean the
Jewish News is in your mailbox.
Not anymore. That Friday
tradition, started in 1942, is about
to change with next week's issue.
Beginning Jan. 13, find your Jewish
News in your mailbox or on the
newsstands on Thursday.
"Thursday distribution will
enable readers to utilize more fully
the content of the Jewish News in
preparing for Shabbat and making
their weekend plans," said Jewish News
Publisher Arthur M. Horwitz.
"Advances in technology have
enabled the Jewish News to respond to
changing demo-
graphic trends
and readership
patterns by
accelerating its
distribution date
to Thursday,
without altering
important
newsgathering
deadlines."
Before chang-
Horwitz
ing this long-
standing tradi-
tion, however, a wide array of readers
and advertisers were consulted,
Horwitz said.
"The response has been very posi-
tive," he said. "We feel as if we are an
invited guest into the homes of our
readers and most look forward to us
arriving in their mailboxes a day earli-
er each week."
You can count on the same unique
mix of local, national and internation-
al news as well as contrasting opinion
and commentary and the popular life-
cycle columns, said Editor Robert A.
Sklar.
"With the Detroit Jewish communi-
ty becoming more spread out and hav-
ing an array of interests," he said, "the
PT strives to bring the community
together each week as we mirror what
goes on, near and far, that's of interest
to Jewish Detroit."
Horwitz said the earlier
publication date mirrors changes in
the community and in the world.
"So much has changed since 1942,
when the Jewish News began coming
into homes," he said. "The communi-
ty has prospered and geographically
dispersed. The number of dual-income
households has skyrocketed, as has the
number of single-person households
and interfaith families. We've had the
advent of broadcast television, cable
television, satellite television and the
World Wide Web.
"Our desire," he said, "is to adapt to
these realities, provide added value to
our readers and advertisers and contin-
ue to honor those traditions that have
made the Jewish News and the Detroit
Jewish community models that other
communities strive to emulate."
❑
Chevrutah Study Planned
Adat Shalom Synagogue's Wednesday
evening study sessions will resume
Jan. 12. Over the course of five weeks,
students will be matched with
"partners" to study in pairs, tradition-
al chevrutah. style.
The sessions will address the topic
of kedushah — sanctity. Led by the
Adat Shalom rabbis, each session will
feature a brief introduction followed
by study and a summary. No prior
knowledge is assumed.
Classes will run 8-9:30 p.m.
There will be a $25 materials fee
for the series. To register, call
(248) 851-5100.