Not American Girl It's a Jewish Girl Rebecca, Sarah a Sadie WHAT'S BREWING from page 23 in Michigan when he attended Northern Michigan University on a football scholarship. Using Jewish Values All Available at Tradition! Tradition! Call Alicia R. Nelson for an appointment (248) 557-0109 www.allthingsjewish.com 916900 safes unlimited Schultz spoke about how he sees the business world and society in general and how his Jewish values impact his worldview and his business activities. "There has been a fracturing of humanity," he said, and for Starbucks "it's about building a more humane company. We need a balance between profitability and a social conscience for everything we do. "I saw firsthand the fracturing of the American dream as a boy at the age of 7," Schultz said, telling how his family was in trouble when his father lost a delivery job after being injured, and there was no health care, disability or because business was not being done in an ethical fashion." He believes this is changing the way business is conducted because, in addition to quality and cost, customers "are interested in your ethics and values: How do you take care of your people and are you helping others and being benevolent? "We can do things in a way that val- ues the human spirit," said Schultz, telling about how a revered rabbi in Jerusalem told him that during the Holocaust, blankets were given to one Jew in every six as they were herded into boxcars on the way to the ghettos or to work or German death camps. "It was during this moment that the Jewish way of life came through" the rabbi told him, as the bitterly cold Jews shared their blankets with those around them. No need for a safety deposit box! Wall Safes Floor Safes Jewelry Safes Keep your valuables safely stored, right at home, with no monthly fee. 248-738-1500 3361 Orchard Lake Rd., Keego Harbor Phil Margolis of Ann Arbor speaks with Howard Schultz of Starbucks. Wedding And Party Specialists Flowers For All Occasions G OF NATURE T FLOWERS STATE (248) 559-5424 (888) 202-4466 Fax: (248) 559-5426 29115 Greenfield, Southfield, MI 48076 V OPEN MON — FRI 7-8 • SAT 8-8 • SUN 8-3 DELI AND GOURMET RESTAURANT I. fiTN 1 % Any Menu Item! OFF on Sat & Sun 8 am-3 pm only! 12/10 Not good with all other offer • Couam must be a-esenteofLE,Tires 1/31/05 ....... 2004 . • HARVARD ROW • 248-352-4940 FAX: 352-9393 21754 W. 11 MILE RD — 24 job security. It was this experience that com- pelled him from the very beginning of Starbucks, against the advice of others, to provide comprehensive health insurance for full- and part-time employees as well as stock options and other ways to invest in the company. "People in a company are not a line item," Schultz said, explaining that such a view is good for society and for busi- ness. "If you want to exceed the expec- tations of your customers, you need to ), exceed the expectations of your people. Today Starbucks has 90,000 "part- ners" working for it, 40 million cus- tomers a week, 9,000 stores with four new stores added each week, and a worth of $22 billion. Schultz explained how growing up in a Jewish household helped him to value and respect diversity and the individual. He understands how people are "disil- lusioned" with the corporate world because "we are living at a time when public companies have let us down "Take your blanket and share it with five others," Schultz said to supportive applause. Asked why Starbucks closed its stores in Israel, Schultz noted how rumors are spread on the Internet, where some even called him an anti- Semite. "Israel is the only country that Starbucks has not succeeded in," said Schultz, calling it "both ironic and perverse." "We opened at the worst possible moment," he said, explaining there was a sharp rise in terrorism and a sharp decline in tourism. "At the appropriate time, we will be back in Israel in a strong way." Jeffrey Levin, Federation director, thanked Schultz for coming to Michigan, noting that he did not charge for his talk or his expenses, provided the coffee and even paid for his employees to attend. Thanks were also given to the Ford Motor Company Fund, which has supported the Main Event for four years.