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What's Brewing?

Starbucks chief shares his humanitarian philosophy
at Main Event.

DON COHEN

Special to the Jewish News

Ann Arbor

S

omething good was brewing
at "The Main Event," the
Jewish Federation of
Washtenaw County's annual
community gathering in support of
Federation's annual campaign. Nearly
600 persons packed the ballroom at
the Ypsilanti Marriott at Eagle Crest
to celebrate their community, learn

St

Ethiopians who were airlifted out of
the 16th century" and the more recent
aliyah from Argentina precipitated by
an economic crisis, Israel and the
Jewish people face the challenge of
providing support and social services
so the new immigrants will become
productive members of Israeli society.
In addition, Trobe explained that
half of the funds raised stay in
Washtenaw County to support a net-
work of social services and Jewish
institutions and agencies.

3

..40

77 Mon ths

University of Michigan Hillel student leaders Adam Soclof and Perry Teicher meet
Starbucks chairman Howard Schultz.

about its needs and listen to Howard
Schultz, chairman and chief global
strategist of Starbucks Coffee.
The community was energized by
Schultz, who spoke about his family, his
company and his Jewish values — and
by the Starbucks coffee at each table.
Jonathan Trobe, who co-chairs the
Federation campaign with Joel Saper,
explained the important work that
campaign dollars support abroad by
sharing pictures and stories from his
trips to Israel and the former Soviet
Union.
"The breakup in 1991 of the Soviet
Union increased the population of
Israel by 20 percent," Trobe said.
Together with the "80,000

"We are investing in our infrastruc-
ture so we can provide a robust corn-
munity for our children in years to
come," he said.
Later in the evening, those in atten-
dance were asked to pledge to the
campaign. More than $765,000 was
raised at the event.
After an engaging performance of
Kol Yisrael by the Hebrew Day School
of Ann Arbor Choir, Morley Witus,
who co-chaired the event with Esther
Ullman, Monica and David Eduardo
Schteingart, introduced Schultz. "Vitus
noted that the Brooklyn-born Schultz,
who now calls Seattle home, had lived

WHAT'S BREWING on page 24

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