100%

Scanned image of the page. Keyboard directions: use + to zoom in, - to zoom out, arrow keys to pan inside the viewer.

Page Options

Share

Something wrong?

Something wrong with this page? Report problem.

Rights / Permissions

The University of Michigan Library provides access to these materials for educational and research purposes. These materials may be under copyright. If you decide to use any of these materials, you are responsible for making your own legal assessment and securing any necessary permission. If you have questions about the collection, please contact the Bentley Historical Library at bentley.ref@umich.edu

December 03, 2004 - Image 40

Resource type:
Text
Publication:
The Detroit Jewish News, 2004-12-03

Disclaimer: Computer generated plain text may have errors. Read more about this.

)

E2

c9Igoe i lomsfl

"Zs

Old Friend Returns

The Guardian Building, a downtown Detroit landmark,
re-opens after 30-year hiatus.

ALAN ABRAMS
Special to the Jewish News

A

jewel of Detroit architecture has regained its
glitter thanks to the efforts of a downtown
real estate development firm.
The Sterling Group, whose CEO, chairman and
founder is Jewish community activist Gary Torgow,
purchased the 40-story downtown Guardian
Building last November and spent what they
describe as "multi-millions" in its restoration, hop-
ing it will again become a viable player in the lucra-
tive downtown commercial real estate market.
The funds were all private, with no taxes used,
says Danny Samson, the Sterling Group's vice presi-
dent of brokerage and leasing.
The masterpiece of art deco design was opened to
the public for the first time in 30 years at a Nov. 10
gala featuring Michigan Gov. Jennifer Granholm
and other dignitaries.
Completed in 1929, shortly before the stock mar-
ket crash, the then Union Trust-Guardian Building
was Detroit's second-tallest structure, rising 486
feet. The construction statistics were boggling even
for that free-spending era.
Dubbed "The Cathedral of Finance," the vaulted
ceiling is lavishly covered in Rockwood tile laid in
diamond patterns. The banking hall features one of
the largest suspended ceilings in the world.
Almost 2 million bricks were used to formulate
the unique tangerine-colored "Guardian Brick"

Joel H. Kaufman

STOCK MARKET & INVESTMENT LOSSES
• Unsuitable Investments • Unauthorized Trading
• Churning • Failure to Disclose • Stock Broker Claims

Also
specializing
in all injury
laions

Free Consultation 248.851.3171

786300

facade. Equally stunning is the three-story, 10,000-
square-foot retail promenade mezzanine.
Area merchants have been quick to visualize
opportunities, says Samson. "There is only one
retail space left, and he is close to finalizing a deal
that will put a juice bar cafe there."
Retail businesses in the building include
Southfield-based Becca Belle Gifts, three Pure
Detroit stores, a Standard Federal bank branch,
Andy's Sundries and the Rowland Cafe, namesake
of the building's architect, the legendary Wirt
Rowland. Samson says office space is available at
$15-17 per square foot.
Friedman Real Estate Group, Inc., of Southfield
leases both the Penobscot and the First National
buildings downtown. According to Friedman's Web
site, office space at the Penobscot is $15 per square
foot and the First National leases at $15.50 per
square foot.
Samson feels the comparable leasing rates place
the Guardian at an advantage. "If you are a law
firm, you can't beat the location. You're only steps
from all the courts: federal, county, state and the
register of deeds. And you have a proximity to your
client base." The Guardian fronts Wooward Avenue
between Larned and Congress.
The building has also attracted architectural
firms, including the SmithGroup, formerly Smith,
Hinchman and Grylls Associates, the original archi-
tects for the building. Other tenants include finan-
cial consulting and engineering firms.

O

Ca lls/
1stCall
Computer Solutions

'O ffice

4=2111160n-Site Repairs
• Upgrades - Training
„Ate

GREAT RATES

Slow Performance!! - Pop-ups out of Control!!

Certified Teacher (K-8) & Special Education Teacher (Pre-K thru 12)
Individual Speech/Language Therapy • Over 30 Years Experience
Instructional Tutoring • Available My Setting or Yours
248.366-2447 • cherylrives@comcast.net 810550

AL'S COMPUTER SERVICE

248 891 0441

-

-

call forhelp@comcast.net

Financial, Investment
and Tax Planning

Michael H. DeLap,

898620

Speech/Language Pathologist

EQUITAS

MST, CFS

NASD Registered Principal

40

248-515-5702

tw orkin certified /
References p,

CHERYL RIVES, M.A., C.C.C., sip

Training for seniors and first-time users

2004

•/q°use

COMPUTER WOES???

CALL AL FOR RELIABLE SERVICE IN YOUR HOME
Repairs - Upgrades - Wireless Networking

12/3

Calls !

Registered Investment Advisor
Registered Broker/Dealer Member: NASD/SIPC
Clearing firms: Bear Stearns and Pershing LLC

33045 Hamilton Court E., Suite 105
Farmingon Hills, MI 48334
Phone 248-363-2548 800-863-1778
e-mail: mdelap@equitasusa.com

AM
HM4
1111111
UMN
HMI
MM

ELON'S COMPUTER SERVICES
Go Wireless! (Wireless Internet)

Block Pop-Ups and Ad-Ware
Virus Cleanup and Protection
Computer Tune-ups and Repairs
Upgrades (CD Burner, Digital Cameras & More)
Home and Business Support

All Your Computer Needs and More!

Computer Lessons including AOL

$50 PER HOUR WHEN YOU MENTION THIS AD

eloncc@yahoo.com

CALL 248-770-5947

To advertise in this section,
please contact us at
248.354.5100

Back to Top

© 2021 Regents of the University of Michigan