GIFT GUIDE

Franklin Spa ails presents

PAMPHP PARTIES

Pamper your employees with a stress relief pamper party. Thrill and dazzle your
kids and their friends with our unique special occasion pamper par-Lies for kids.

Rabbi
Trading
Cards

Experience our

Paraffango Deluxe

Manicure f' Pedicure

Pedicures are clone in a private room

in a Sliiatsu Massager Recliner

for your tdtimate comfort.

HOLIDAY SPECIAL

They don't feature home-run hitters,
but rabbi cards have found their niche.

massages

Bring a friend for a manicure, pedicure, fill,

by Amir Efrati

manicures

facial or massage and get yours

gel nails

facials

1/2

Pedicures

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906720

Iowa City/JTA
n a 1991 episode of NBC's
game show To Tell the
Truth, a bearded Orthodox
Jew named Arthur
Shugarman had the show's
celebrity panel stumped: Was
his job to help people get rid of
their New York accents, or was
he the nation's only maker of
rabbi trading cards?
Back then, few had heard of
the cards — glossies that depict-
ed Orthodox rabbis, both dead
and alive, and had statistics
printed on the back, just like
baseball cards.
So it was no surprise that
everybody on the panel incor-
rectly pegged Shugarman as the
American version of Professor
Henry Higgins, the George
Bernard Shaw character who
teaches a poor woman how to
speak with a proper British
accent in his play Pygmalion.
"The idea that people would
really collect rabbi cards sound-
ed too fake to them," said
Shugarman, now a 49-year-old
accountant in Baltimore.
The cards first came out in
1988, and 16 years later,

I

SUNDANCE

SHOES

WINTER SALE

NOW IN PROGRESS

SAVE 20 50% OFF

SHOES, BOOTS & ACCESSORIES

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ON THE BOARDWALK

6915 ORCHARD LAKE ROAD

GIFT
GUIDE

11/26
2004

12

WEST BLOOMFIELD

248.737.9059

904440

Shugarman has sold more than
2.5 million cards on five conti-
nents through his nonprofit,
Torah Personalities Inc.
This month marks the birth of
Torah Personalities' sixth series,
a colorful set of 80 cards that
took Shugarman and his
younger brother, Laibel, four
years and $40,000 to make.
They come in packs of five cards
and sell for about $1 in Jewish
groceries and book stores.
Honoring, even lionizing
gedolim— or great rabbis, from
the Hebrew word for "big" —
who interpret the Torah and
determine Jewish law, is a fun-
damental component of
Orthodox Judaism.
Torah Personalities is the mar-
riage of that tradition with the
card-collecting impulse of
American culture.
Like the batting average and
home run totals printed on the
backs of Topps and Upper Deck
baseball cards, the first and sec-
ond rabbi card series, though
substantially larger in size than
their sports counterparts, had
their own "stats," both in