New from Israel

Filled with soil from the breadth of Israel including
Jerusalem, The Dead Sea, the Negev and other locations.

.6c.0.01•1 N E

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Super Bowl Preview

Federation Forum hosts Susan Sherer for a play by play.

-

DON COHEN
Special to the Jewish News

7

4thoi of ki‘- \'-‘1

This necklace is an effort to show that, despite our many
differences, we share a common ground in the Land. of
Israel, and thus a common bond with one another.

Available at the

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ty, government and corporate commu-
nities.
A 20-year veteran of the hospitality
industry who lives with her family in
Grosse Pointe Park, Sherer helped craft
Detroit's bid for the 2006 Super Bowl
and presented it to NFL owners.
According to Sherer, the Super Bowl
will attract 100,000 visitors,
3,000 media professionals,
be viewed by 800 million
viewers and have a positive
economic impact of $300
million.
"It is odd how we don't

hough the Detroit Lions had a
poor performance last Sunday,
the first Federation Forum of
the year scored a touchdown the very
next day with "Preparing for Super
Bowl XL" at the Townsend
Hotel in Birmingham.
Susan Sherer, executive direc-
tor of the Super Bowl XL
Detroit Host Committee, shared
much information and excite-
ment about metro Detroit gear-
ing up for the big game on Feb.
support our downtown city.
5, 2006 at Ford Field.
We must," said Sherer. "A
The Federation Forum pro-
lot of exciting things are
Sherer
going on in downtown
gram of the Jewish Federation of
Metropolitan Detroit, chaired by
Detroit, and we need to get
behind them. We've galvanized the
Lois Shaevsky of Bloomfield Hills,
aims to connect the Jewish business
corporate community and need to
make our community the best it can
community to the economic, social
and cultural development of greater
be. We need to deliver a positive guest
Detroit, and the 2006 Super Bowl will experience."
have a tremendous impact in all three
areas.
Can We Do It?
Sherer encouraged the audience of
To build excitement and provide a test
about 80 to "tell a great story [of
run for 2006, the Motown Winter
Detroit], enjoy the economic impact
Blast, billed as a "combination of hip
and get connected to all the Super
and fun winter events," will debut Jan.
Bowl has to offer." The host commit-
23-25, 2005. The free event will give
tee, a self-funded not-for-profit
chaired by Roger Penske, is the official local residents the opportunity to
experience the Super Bowl atmos-
liaison between the National Football
phere.
League (NFL) and Detroit's hospitali-

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Showroom Hours: Mon &Thurs 8:30am-9:00pm; Tues, Wed & Fri 8:30am-6:00pm

Women Buy Bonds

The annual Art and Home Tour of the Metro Detroit Israel Bonds Women's Division
realized $580, 000 in new loan dollars for Israel. Shown are Bluma Schechter, Brenda
Friedman, Margie Krasnick, Marcie Orley and Linda Hayman.

