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Closing The Doors
Area jeweler gave careful thought to his retirement.
Barry, followed his lead, beginning to
work
in the store as teen-agers. Barry
Associate Editor
went on to car sales, but Shelly con-
tinued in the business until six years
hen Danny Weintraub clos-
ago. In recent years, wife Yetta has also
es his doors on Aug. 28,
helped out at Weintraub Jewelers.
he'll be closing the last
While Shelly was in the business,
chapter on 53 years of sparkling mem-
Danny
would work a short week up to
ories.
twice
a
month. But over the last six
"I love my customers," says the 70-
years,
working
full time "wore me
year-old Southfield jeweler, "and they
down,"
he
says.
love me."
Early this year, Danny and Yetta
That love affair started in 1951
went on a seven-day cruise. "I had
when 17-year-old Danny joined his
never left the store for seven days," he
father Saul and brother Marty in their
says. That vacation and the
Staff photo by Angie Baan
weak economy helped push
him toward retiring.
"The momma-and-
poppa businesses don't
have a chance anymore,
unless they are doing mil-
lions of dollars in busi-
ness," Weintraub says.
He took a careful look at
his business and himself,
and did some planning.
Three long-time employees
are looking for other jobs,
planning their own retire-
ment or collecting unem-
ployment.
Weintraub thought
about selling the business.
After 53 years, Danny Weintraub is closing up shop. He interviewed a number of
potential buyers, "but they
just didn't have the money. Customers
Rite-Way Watch Repair in the
asked me how could I trust someone
Metropolitan Building in downtown
else with my diamonds."
Detroit. Several generations of those
Then he interviewed three store-
customers followed him to the
closing
companies, and selected LFS
Advance Building at Nine Mile and
Consultants
in Troy. They encouraged
Greenfield in 1970 and then to Sunset
him,
among
other things, to heavily
Strip on Northwestern Highway in
advertise
his
closing sales in area news-
1983.
papers. The store has a "Going Out
"I've always done a lot of kibitzing.
Of Business" banner across the front
That's part of my shtick," says
and red-and-white sale signs through-
Weintraub. And it helped to draw his
customers back to the store after every out the interior. "Up to 75 percent off
selected items" is a sales pitch,
move. "Forty percent of our clientele
Weintraub
admits, "but we have the
is African-American [with many in
merchandise."
Detroit], and they thought our new
His own mailing list of more than
location was too far." But most con-
10,000 names brought in 3,000 cus-
tinued to come because of the person-
tomers for the closing sales. If there is
al service.
any "reasonable" merchandise still on
Weintraub learned his business on-
hand after Aug. 28, Weintraub will sell
the-job. His father warned him to
it through online auctions.
learn a trade because he didn't have
Yetta and Danny are in the process
the money to send him to college.
Weintraub's own children, Shelly and
CLOSING THE DOORS on page 36
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35